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THE CURRENT Indonesian tourism trend is shifting towards digital, almost everything is done digitally. For industry players to jointly carry out the digitization process through platforms, as part of the transformation and promotion of tourism destinations.
Creative content is expected to increase as a tourism promotion event, as well as standardization of accommodation services through Cleanliness, Health, Safety and Environmental Sustainability (CHSE) certificates. This step, he said, needs to be supported by various parties so that the results are optimal.
The great potential of tourist villages that should be encouraged to generate the economy and create new business opportunities in the world of the creative economy. In 2021, visits to tourist villages will increase by 30%, a number which, according to him, is not small in the midst of the COVID-19 pandemic.
Indonesia is now increasingly leading to sustainable tourism with destinations that offer interesting and unique experiences that are supported by distinctive local products.
The Ministry of Tourism and Creative Economy launched the Indonesian Tourism Village Award (ADWI) program in 2022, which is now targeting 3000 tourist villages.
This is expected to encourage tourist villages to become quality holiday destinations with global competitiveness. Assisted by many parties to promote tourism villages, Tourism and Creative Economy Ministry ensures that the Indonesian economy will grow and make people more prosperous.
In the event, there are seven categories of assessment for tourist villages, namely the category of visitor attraction which includes the uniqueness and authenticity of natural and artificial, as well as arts and culture. The second is the homestay category, then the souvenir category which includes culinary, craft, and fashion products.
The fourth category is digital and creative, then public toilets, after that the CHSE (Cleanliness, Health, Safety, Environment Sustainability) category. Finally, the category of tourism village institutions. The ministry also encourages tourist villages to have events based on local wisdom. [traveltext.id]
