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THE OPENING of the Singapore-Batam border which has been opened without quarantine is believed to boost sales or investment of Singaporeans in Batam.
According to Princip Muljadi as CEO of Central Group said the opening of the border plus the business situation began to stretch and lead to an endemic become an opportunity.
“Well, the impact is extraordinary, because so far we have asked many Singaporeans who want to invest in Batam,” said Princip in his statement, Sunday (4/10).
Actually, the impact of the pandemic was not felt by the Central Group because the pandemic conditions were actually able to increase turnover up to 13 times in one year amid the slowdown in property activity in Batam.
“The pandemic for the past two years made other developers nervous and chose to slow down, but the Central Group together with the support of Tung Desem Waringin as a shareholder actually saw this as an opportunity. Until we were able to close our turnover 13 times during the pandemic,” said Princip.
Central Group has produced 8 property projects, including Serenity Central-Hillside, Central Batu Aji, The Icon Central, Central Laguna Hills, Central Raya Batu Aji, Central Hills, Central Raya Tiban, Central Raya Tanjung Uncang and The Central Sukajadi.
The company has collaborated with Alam Sutera for the development of the Central Hills project and Tung Desem Waringin (TDW) Property for The Icon Central and Serenity Central projects. Tung Desem Waringin as shareholder of Central Group said that various innovations play an important role in the success of a product.
“I have conveyed a message to the Central Group that if you want to be successful in selling a product, the main thing is to have tangible benefits, then it must be trustworthy and have a dramatic difference,” he said.
These three aspects, said Tung, have been adopted by the Central Group so that they can continue to excel even in the midst of the COVID-19 pandemic. Central Group has just presented an 184-meter infinity pool in the Serenity Central project and is believed to be able to hit the property market in the country.
The length of our infinity pool is longer than Marina Bay Sands which is only 146-meters, the panorama from the pool is 360 degrees and directly opposite Singapore and Marina Bay Sands itself. [sources/photo special]
