ARCHIPELAGO International turns 25 years old, serving and providing rich and meaningful experiences to guests. This year’s milestones were marked by lively events, various competitions, as well as an abundance of food and discount promotions.
According to John M. Flood, President and CEO of Archipelago International during a media luncheon (11/17) in Jakarta said the anniversary celebrations started earlier this year with a logo competition to be used in assets such as promotional materials, backdrops, social media content, and video production. Logo creator @saefi_hamdani trumped all entries for his design that reflects Archipelago’s philosophy of 25 years in the hospitality industry.
“Providing various attractive offers and promos for guests is also one way Archipelago celebrates its birthday. Selected hotels will provide special discounts of up to 25% on the 25th of each month from July to November 2022,” he said.
Furthermore, he continued Archipelago has prepared a fun celebration until the end of 2022 which focuses on its Four Pillars: Pillar 1: Rich in Culinary, Archipelago hotels are highly loved for their signature dishes served in their hotel restaurants. Pillar 2: Rich in Tradition, tradition and culture play an important role in any tourism product because this helps create a distinctive feature among industry players, Archipelago ensures that each of its properties reflects their respective regions.
“In Pillar 3: Rich in Value, important core values for Archipelago’s corporate culture that form a solid foundation. Pillar 4: Rich in Technology, technology is created to make life easier for both employees and to enhance the overall experience of hotel guests,” he remarked.
Meanwhile Charles Brookfield, Chairman of Archipelago added with this silver anniversary celebration, our memories go back to our humble beginnings, the challenges we faced and managed to overcome to move forward into a hopeful future.
“For 25 years, we have remained committed to our mission of continuously exceeding guest expectations in all of our hotels, helping our staff develop their careers, and supporting owners in designing, creating, and successfully operating ‘best-in-class’ hotels they can be proud of, and we plan to maintain it for years to come,” he noted.
He concluded that a trusted hotel company with a long track record and more than 40,000 rooms operating or under development in over 60 destinations with award-winning brands including Aston, Collection by Aston, Alana, Huxley, Kamuela, Harper, Quest, Neo, fave, Nordic and Powered by Archipelago. [traveltext.id]