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PHILIPPINE Department of Tourism (PDOT) once again cooperates with the ASTINDO to promote the beautiful archipelago nation of the Philippines to the Indonesian people by holding roadshows in three major cities in Indonesia.
According to Buena Carla F. Zaldivia, Market Development Head for Indonesia during a press conference in Jakarta (12/06) said that after previously successfully promoting the Philippines as a Preferred Destination at the 2022 ASTINDO Hybrid Travel Fair which was held on 1-4 September 2022 then to maximize tourism potential in the Philippines with this new activity is expected to be an excellent activity for the presence of the Philippines in the ASEAN Tourism Forum to be held in January 2023 in Yogyakarta, Indonesia.
“This series of roadshows will begin on December 6 2022 to December 9 2022. Jakarta will be the first city in Harris Vertu Harmoni. Followed by two other cities, namely Surabaya on December 8, 2022 at the VASA Hotel, and Denpasar on December 9, 2022 at ASTON Kuta, with the B2B Tabletop format,” she said.
Carla explained, on this occasion, PDOT is collaborating with Philippine trade partners in the travel sector by inviting these partners to take part in a series of roadshow activities. The Philippines’ tourism partners participating in this roadshow are Shroff Travel Destination Management Company (DMC), Belmont Hotel Manila, Kokays Maldito Beach Resort, and Hotel 101 Global. Apart from that, partner airlines and the national airline of the Philippines, Cebu Pacific and Philippine Airlines also participated in this activity.
“In this B2B Tabletop session, later all roadshow participants will have the opportunity to present the products and services they offer to at least 90 travel agents in Jakarta, 60 travel agents in Surabaya, and 40 travel agents in Bali,” she noted.
However, when asked she what’s the reason for choosing Indonesia as the first country for the PDOT roadshow project, Carla continued, this event was held because of the very promising market potential of Indonesian tourists, especially in 2023.
“Indonesia remains an important opportunity market for the Philippines, which is ranked 15th as a country with the highest number of visitor arrivals before the pandemic. However, if we look at the list of tourist arrivals as of 30 November 2022, Indonesian tourists are ranked 13th on this list,” she remarked.
She added that part of this roadshow series was a media gathering which was held in two cities, namely Jakarta, on December 6, 2022 and Denpasar, on December 9, 2022. This activity was an effort by ASTINDO and PDOT to reach a wider public in order to increase the visibility of this country. as one of the favorite tourist destinations that can be visited by the people of Indonesia.
The Philippines is a country that is rich in elements of culture, history, culinary, and hospitality values that allow tourists to experience new experiences that may have never been felt before. In the future, we hope that through this entire series of roadshows, there will be many tour operators in Indonesia who can facilitate various travel offers to the Philippines for the Indonesian people to choose from.
It was said, in carrying out this roadshow, the Philippines was honored to have the opportunity to partner with ASTINDO, the largest travel trade association in Indonesia. ASTINDO provides an unrivaled network with an estimated 900 members across Indonesia.
“We are very pleased with the business relationship that will be formed and developed through this roadshow, because we believe that our partners from the Philippines travel trade and Indonesian partners will get exchanges that are beneficial for both countries,” Carla concluded. [traveltext.id]
