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THE INDONESIA’S Ministry of Tourism and Creative Economy cooperates in joint promotion with Qatar Airways as an effort to develop the marketing of Indonesian tourism destinations so as to increase the number of foreign tourist visits to Indonesia (RI).
This cooperation was marked by the signing of the MoU between the Deputy for Marketing of the Ministry of Tourism, Ni Made Ayu Marthini and Vice President of Sales Qatar Airways, Jared Lee in Yogyakarta, along with the international event “ASEAN Tourism Forum”, Friday (02/03), 2023.
According to the Minister of Tourism and Creative Economy, Sandiaga Uno after the signing ceremony, said this collaboration was a follow-up to previous meetings including during the Minister of Tourism’s working visit to Qatar some time ago.
He hopes that the cooperation will be established in the long term and can become a door for strategic cooperation with other related parties, so that they can jointly advance tourism and also the creative economy in Indonesia.
“This cooperation is in a joint promotion effort including several other programs such as collaborative marketing, digital advertising, and other cooperation which ultimately increases the number of foreign tourist visits to Indonesia,” Sandiaga said.
Sandiaga explained, Qatar Airways as one of the world’s largest international airlines has a central role in the distribution of tourists. Doha is a very busy hub that connects various cities around the world.
Therefore, he hopes this cooperation can increase the number of direct flights and seat capacity. Both of these are the most important factors in achieving foreign tourist arrivals, which this year are targeted to reach 7.4 million tourists.
“Doha is a very busy hub for flights from Europe, so we can increase the number of tourist visits from Europe to Indonesian destinations through the Doha hub. Also, India, because India is one of the target markets that we are developing and several other initiatives in promoting homeland destinations,” Sandiaga said.
Through this collaboration with Qatar Airways, it is hoped that it can increase the number of direct flights to Jakarta and Bali and other destinations in the country.
“This is the cooperation that we want to further enhance, strengthen for the revival and acceleration of the recovery of the tourism sector,” Sandiaga noted.
Meanwhile, Deputy for Marketing at the Ministry of Tourism and Creative Economy, Ni Made Ayu Marthini, said that this collaboration is a strategic step for the Ministry to promote the “Wonderful Indonesia” brand throughout the world so as to improve Indonesia’s tourism image after the COVID-19 pandemic.
“Currently, Kemenparekraf is aggressively cooperating with various national and international airlines to facilitate and expand connectivity to key destinations in an effort to achieve the national target of 7.4 million foreign tourists and 1.4 billion domestic tourist movements,” Made concluded. [traveltext.id]
