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THE INDONESIA’S Ministry of Tourism and Creative Economy said that Bondowoso origination coffee, East Java has added value so that it is increasingly recognized in the world market.
There are several aspects so that Bondowoso coffee commodities that have been exported have added value, first, coffee from upstream must be digitized, must use applications, these millennials are interested in aspects of sustainability or environmental sustainability.
Meeting with creative economy players, the Minister of Tourism and Creative Economy, Sandiaga Uno, said that this means that agriculture and coffee plantations in the future must prioritize aspects of sustainability such as using organic fertilizers, and others,” he said, at Cafe Bunga Pelita Bondowoso, East Java, recently.
Then, Sandiaga continued, roasting techniques and methods must be given more attention, and the third is the health aspect. It is proven that coffee is very good for health if consumed properly and measured.
“Therefore, the three main pillars that we will do during mentoring, incubation with the Bondowoso Regency Government. We hope that these millennials will be ready to receive the relay from the farmers. The coffee commodity has added value to open up as many jobs as possible,” he said.
Then, there are ideas for Bondowoso Coffee to become more famous, namely from branding and marketing. Moreover, Bondowoso is one of the producers of high-quality coffee in the country. The 11,000-hectare coffee plantation is located on the slopes of Mount Ijen and Mount Raung.
“Because previously (exports) were Argopuro Coffee and Java Ijen Raung Coffee, the brand can later be added to Produce by Bondowoso, because the social media already exists, this is an agreement of coffee players here to increase promotion,” he remarked.
Coffee in Indonesia is among the best coffee in the world. And recorded, Sandiaga said, the number of Indonesian coffee exports is ranked number 4 in the world because the production is around 600 kilograms to 700 kilograms per hectare.
Whereas the potential for coffee production in Indonesia can reach 1.5 or even 3 tons per hectare. “This requires innovation creativity inspired by coffee lovers, baristas, and millennials as the front line,” concluded Sandiaga Uno. [traveltext.id]
