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ACCOR, the region’s largest hospitality group, is partnering with Crowne Estate Malaysia to increase its presence in the country. Set to open in 2028, Swissôtel Genting Highlands will bring the iconic Swissôtel Hotels & Resorts brand to Malaysia for the first time.
The signing ceremony was attended by Sean Chen, Chief Operating Officer of Crowne Estate, Thanesh Jayandren, Executive Director of Highlands ParkCity and Garth Simmons, Chief Executive Officer, Accor for South & Southeast Asia, Japan, South Korea and India.
Swissôtel Genting Highlands, located at an altitude of 3,000 feet, will be part of King’s Park, in Genting Highlands, a development by Highlands ParkCity, in partnership with Yuk Tung Group and CrownHie Estate Malaysia. Genting Highlands is a popular tourist area well-known for its unique flora and wildlife, as well as its cool climate all year round, frequented by more than 41 million visitors yearly.
Sean Chen explained that our first strategic alliance with Accor is something we are very excited about. It is a huge step forward for Highland ParkCity and Crowne Estate Malaysia in their goal to make the King’s Park in Genting Highlands into an eco-friendly tourist and destination hub for people all over the world.
Menwhile Garth Simmons, Chief Executive Officer, Accor for South & Southeast Asia, Japan, South Korea and India said I am thrilled to share that with signing ceremony we are officially bringing the Swissôtel Hotels & Resorts brand to Malaysia.
“The signing of Swissôtel Genting Highlands in one of the most popular destinations in the country for locals and tourists alike, further strengthens Accor’s leading position in Malaysia’s hospitality industry. We look forward to working with our partner, Crowne Estate, on this exciting project,” said Garth Simmons.
The Swissôtel Genting Highlands in Malaysia is set to be a posh retreat with a backdrop of beautiful natural surroundings. The 300-room property is a cornerstone of this extraordinary development, offering unmatched hospitality, contemporary conference facilities, and a spectacular grand ballroom for unforgettable events. Swissôtel Hotels & Resorts operates 34 properties in 20 countries, while another 33 are in the planning stages. [sources/photo special]
