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THE INCREASE in tourism and creative economy activities in Lombok, West Nusa Tenggara (NTB), one of which is supported by the holding of many events, must still be aligned with strengthening the capacity and capability of human resources (HR).
How could it not be, Lombok is one of the tourist areas which is also a buffer for one of the 5 Super Priority Tourism Destinations (DPSP) areas.
Strengthening HR capacity is very important in an effort to provide excellent service for tourists, especially in realizing quality and sustainable tourism, as said by the Director of Human Resource Development (HR) of the Ministry of Tourism and Creative Economy, Florida Pardosi in the Tourism Awareness Socialization 5.0 activity.
This is a necessity how important it is to prepare the community to be a good host in organizing tourism and the creative economy.
“So, the community can act and at the same time benefit from tourism activities,” said Florida Pardosi in an activity that took place at the Buwun Sejati Tourism Village, West Lombok Regency, NTB, some time ago.
As the location of one of the DPSPs, the Government’s attention to Mandalika and NTB in general is very great. Starting from improving infrastructure to organizing events on a national and global scale. Some of them are MotoGP, MXGP, WSBK, and others. All of these programs have a large multiplier effect on society.
MotoGP, for example, has had an extraordinary impact on the culinary sector, transportation, lodging, to MSME products, and others. Based on data, last year’s Mandalika MotoGP provided economic added value to the Indonesian economy of IDR4.5 trillion.
The level of visitor satisfaction with the implementation of MotoGP with its various series is noted by the Ministry of Tourism to have reached 88%. The visitors also stated that they would return for the next activity planned for the end of this year.
Florida explained that this was the basis for Tourism Awareness Socialization 5.0 being carried out again in Lombok, this time targeting eight locations. Apart from Buwun Sejati Village, there are Senggigi Village and Meninting Village in West Lombok.
In East Lombok Regency there are Sekaroh Village and Seriwe Village, North Lombok Regency has West Pemenang Village and Menggala Village, and in Mataram in Tanjung Karang Village. Through the program which lasts for two days from June 7 to 8, it is hoped that the community will be able to prepare tourist villages to welcome tourists.
Lombok must be able to be a good host so that tourists who come feel satisfied, have an extraordinary experience because Lombok has a complete package.
Florida emphasized that Lombok has sea, mountains, adventure, culture, to sports tourism. What is owned by Lombok is indeed extraordinary, so it must be maintained, including its preservation, so that it can provide benefits for all parties.
In addition, homestay management, business planning, and conflict management are also adjusted to the needs of each tourism village. Therefore, Tourism Awareness Socialization 5.0 also presents speakers from academics and practitioners where they will provide a series of information related to the importance of tourism. Starting from the values of Sapta Pesona, excellent service, and standardization of cleanliness, health, safety, and environmental sustainability (CHSE).
“We hope that these various modules can be studied well. We are doing now from us for us and by us so that tourist villages can be independent, can empower themselves to carry out tourism so that the ecosystem in tourist villages can run well,” Florida remarked.
Meanwhile the Head of the West Lombok Regency Tourism Office, M. Fajar Taufik certainly welcomed the support of the Ministry of Tourism and Creative Economy in strengthening human resources, especially in tourist villages. The tourist village is currently one of the flagships of his party in the development of tourism and the creative economy.
Fajar said that with the tourism village program, the level of tourist visits continues to increase. Especially in the three villages that won the ADWI award, such as Buwun Sejati Village, the community’s economy has increased. I also hope that socialization participants absorb the material presented as well as possible.
“This is our shared responsibility. If we want to live a more prosperous life, we want lots of tourists to come here, all the people in Buwun Sejati Village must understand and be aware of how we look after guests or tourists who come to the village,” Fajar noted .
Likewise, Deputy for Institutional Resources at the Ministry of Tourism, Diah Martini Paham said the current tourism challenges that must be realized by tourism and creative economy actors are not only increasing tourist visits but also the quality of visits.
Because it is very important for the community to be able to recognize, develop, and market the potential that exists in their area. Tourism actors are expected to be able to improve the quality of tourist visits by paying attention to cleanliness and comfort during visits. The method is to provide excellent service in accordance with Sapta Pesona values (safe, orderly, clean, cool, beautiful, friendly and memorable), provide excellent service and implement the CHSE protocol.
Tourism Awareness 5.0 socialization itself is the initial stage of a series of Tourism Awareness Campaign Programs that have been taking place in 65 Tourism Villages since 2022 in 6 Priority Tourism Destinations (DPP) and continued with 90 Tourism Villages in 2023 which focus on humans (people centered tourism). to develop and strengthen the tourism ecosystem with the full support of the World Bank.
Even the Minister of Tourism and Creative Economy, Sandiaga Uno said that the Ministry of Tourism and Creative Economy will go all out to develop tourism and Indonesia’s creative economy that is advanced, competitive, sustainable and promotes local wisdom which is supported by the presence of reliable and competitive human resources.
“One of them is through this tourism awareness socialization program in an effort to create reliable human resources. Moreover, the target of tourism and creative economy performance this year has doubled compared to last year. The number of foreign tourists is targeted to reach 8.5 million and the movement of domestic tourists is 1.4 billion. The target value of tourism foreign exchange in 2023 is US$2.07 billion at the lower limit and US$5.95 billion at the upper limit,” he ellaborated.
The value of the tourism GDP contribution is 4.1%, and exports of creative economic products are estimated to penetrate US$26.46 billion or IDR397.98 trillion. For the added value of the creative economy, it is targeted to reach IDR1,297 trillion.
The doubling of the performance target is expected to have a big impact on society with the existence of 22.4 million jobs in the tourism sector and 22.29 million in the creative economy sector.
Like Sandiaga’s message, the role of HR is of course very vital. With the spirit of adaptation, innovation and collaboration, the Ministry of Tourism and Creative Economy will continue to present community empowerment programs with re-skilling, up-skilling and new-skilling approaches. [antaranews/photo special]
