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IHG Hotels & Resorts – the world’s leading hospitality company with more than 6,000 hotels in 100 countries, is proud to announce its collaboration with MMS Land, launching the first Vignette Collection hotel in Indonesia.
Rumah Luwih Bali, a resort with 74 rooms and suites, joined IHG this year and in 2024 will change its brand name to Vignette Collection, following a complete renovation. Combining the concept of a fusion of three cultures and hospitality, this classic colonial-style luxury resort on the beach will be updated to offer an authentic, memorable stay and provide satisfying service. As the main goal and goal of the Vignette Collection which is increasingly developing with its unique accommodation.
Rumah Luwih Bali is part of the Vignette Collection, a luxury and lifestyle hotel concept that is special, elegant and attractive. Each Vignette Collection accommodation is unique in its own right but connected by a shared vision to make positive changes for people, the environment and the universe. Created for travelers who desire luxury and intimacy, each accommodation has a special character and design, providing a memorable experience for every eye that sees it.
According to Chris Anklin, Senior Director, Development, South East Asia & Korea, IHG Hotels & Resorts said IHG Hotels & Resorts is growing rapidly throughout Indonesia with 24 hotels that have opened and 15 hotels that are under construction. As we grow across Indonesia’s beautiful destinations, Bali continues to be an important market and center for international and domestic tourism.
“We have experience managing hotels with a strong luxury and lifestyle concept in Bali. Apart from that, there are also fantastic award-winning hotels, such as Six Senses, InterContinental Hotels & Resorts, and Hotel Indigo. We are introducing more brands, and together with MMS Land, we will launch the Vignette Collection brand in Gianyar, Bali. This hotel will offer a unique staying experience for tourists as we expand our brand portfolio on the Island of the Gods,” he said.
Meanwhile Andre Chandra Biantoro, CEO, MMS Land said that we are looking forward to introducing the first Vignette Collection to open in Indonesia. Rumah Luwih is a hotel with a classic colonial design that was acquired by MMS Land in April 2023. Now Rumah Luwih offers even more experiences with its unique character and identity through the Vignette Collection.
“We are confident that this partnership with IHG Hotels & Resorts will enhance and enrich the experience of staying at Rumah Luwih, and bring new travelers to the resort. “Moreover, IHG’s expertise in managing hotels with luxury and lifestyle concepts, as well as their global corporate system, will certainly have an impact on our business development,” Andre remarked.
Located in the middle of green nature with views of Mount Agung and the ocean, Rumah Luwih Bali is a classic Indonesian colonial style mansion. There are 74 guest rooms and suites located on the edge of the black sand beach with expansive views of rice fields. An easily accessible retreat, Rumah Luwih Bali is located in a corner of Bali that can be reached within an hour’s drive from I Gusti Ngurah Rai International Airport. Hotel facilities include an all-day restaurant, swimming pool, meeting rooms, fitness center and spa.
The coastline is filled with beautiful Balinese marine life, making Rumah Luwih Bali a world-class diving and snorkeling destination. The tranquility of walking on the sand at sunrise, enjoying home-cooked food, cultural history and ecotourism activities such as white-water rafting, waterfalls and surfing can also be enjoyed here. Close to the slopes of Mount Agung, this area holds the history of the Karangasem Kings and various temples such as Tirta Gangga, Besakih and the Water Palace.
The Vignette Collection, from IHG, is a unique accommodation in sought-after urban and resort locations, a great choice for travelers looking to pamper themselves with an unforgettable stay. Vignette Collection, a hotel with a luxury and lifestyle concept that combines elements of responsibility, community and local wisdom values, supported by a trusted reputation and offers loyalty service.
Rumah Luwih Bali joins the Vignette Collection’s global portfolio in 2024, alongside Convent Square Lisbon and Casa da Companhia in Porto in Portugal, Yours Truly DC in the United States, Hotel X Brisbane Fortitude Valley in Australia, Sindhorn Midtown Hotel Bangkok in Thailand, and Th8 Palm Dubai Beach Resort with 18 hotels is currently under construction and is targeted to reach 100 hotels by 2031. [sources/photo special]
