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LASKA HOTELS, SHAPING THE FUTURE OF UPSCALE HOTELS IN SECONDARY CITY

AHEAD of the opening of its four properties by the end of 2024 in Sukabumi, Ciletuh, Ciater and Bogor, Buana Sejahtera Group is proud to announce the key management team that will lead the team and champion the Laska Hotels & Resorts hospitality brand, thereby shaping the future of high-end hotels in the cities.

The beginning of 2024 marked the start of this exciting journey with the opening of Laska Hotel Subang, which sets the stage for a new era of unique experiences in the city of Subang, West Java.

Leading the executive team is hospitality, Guido Andriano who brings with him over two decades of experience at global luxury hospitality groups. Guido’s illustrious career includes the management of hotels and resorts and mixed-use complex services, with a focus on pre-openings and project management, often in collaboration with esteemed capital partners.

According to Guido at the Brand Launching of Laska Hotel Subang, on Wednesday, (01/24), 2024 in Subang, West Java, said I am honored to embark on this exciting journey with Buana Sejahtera Group as Director of Laska Management. At the moment, my small team and I are committed to crafting experiences for all our guests across the four properties. Our vision is to redefine friendly luxury hospitality in Indonesia’s secondary cities, providing guests with sincere service and setting new standards of excellence in service and accommodation.

“The Laska Hotel Subang was built to a 3-star prime standard with a capacity of 108 rooms along with other facilities such as a ballroom, meeting room, lounge, restaurant and swimming pool,” he said.

He explained, as a hotel operational manager under Laska Hotel Management, we are trusted that in the near future we will also open a hotel, namely in Ciletuh, the Pelabuhan Ratu Sukabumi area.

Then next, continued Guido, his party will also build a resort project in Ciater with the name Laska Hotel and Resort Ciater with a 3-star class with a capacity of 95 rooms, 2 villas in the middle of this year. Meanwhile, from the owner’s side, he also has two hotels that are already running and will rebrand them again.

Meanwhile Samuel Winardi, Holding Company of PT. Buana Sejahtera said there were several reasons why we built the Laska Hotel & Resort Ciletuh with 60 room facilities, this visitor target is still being developed, because we will look at the data, Ciletuh is a rather unique place, the place is good but there are not that many visitors, it is hoped that with this Laska is a trigger for people to come or visit Ciletuh.

However, when asked about choosing the name Laska, it was not without reason, Samuel then answered, in Czech, Laska means ‘love’. Therefore, it is hoped that visitors who come will love nature by staying at the Laska Hotel & Resort Ciletuh where they can directly see open natural views, such as hills to the open sea of the Indian Ocean.

“Laska means love, it is hoped that love means that we care about the environment and nature. The hope is of course that people who know Laska will be able to synergize with nature because they also care about nature,” he explained.

Likewise, when asked about the investment funds that would be prepared throughout 2024 for the development of the four hotels, Samuel Winardi then answered that if you look at the hotels with different number of room facilities, some have; 108 rooms, 86 rooms, 60 rooms, 95 rooms and 93 rooms, we have prepared funds of IDR700 million for construction per room. But he didn’t want to go into detail.

It is known that the Buana Sejahtera Group previously had two-star hotels, namely Favehotel Subang which has been re-branded as Laska Hotel Subang and Hotel Santika Sukabumi as Laska Hotel Sukabumi which is planned to be rated 3 or 4 stars. [traveltext.id]