GARUDA Indonesia airline collaborates with Pocari Sweat to promote sports tourism in Indonesia. Through the #SweatToDiscover campaign, this collaboration was marked by the launch of an isotonic drink-patterned aircraft on a Boeing 737-800NG aircraft.
According to the President Director of Garuda Indonesia, Irfan Setiaputra, said in this collaboration is the airline’s commitment to supporting the large potential of sport tourism. Because, more and more sports communities are currently growing and always want new adventures by visiting various leading tourist destinations in Indonesia.
“It is hoped that the presence of Pocari Sweat on the Garuda Indonesia aircraft livery will attract public interest in exploring various new tourism destinations in Indonesia while exercising, of course by using Garuda Indonesia flight services,” said Irfan as quoted from his official statement, Saturday (02/03), 2024.
Meanwhile, Marketing Director of PT Amerta Indah Otsuka, Puspita Winawati, said that the collaboration with Garuda Indonesia on the #SweatToDiscover campaign was here to encourage Indonesian people to be healthier and more active while exploring the various beauties of Indonesia.
“By bringing the #SweatToDiscover message, we want to support Indonesian people to be healthier, don’t be afraid to sweat, move actively and exercise, while discovering or exploring the very diverse natural and cultural beauty in Indonesia,” she said.
Furthermore, Wina explained that the first flight of the Garuda aircraft which took place on February 3 was also a special moment because it coincided with PT Amerta Indah Otsuka’s 27th birthday. Garuda Indonesia passengers will be able to experience Pocari Sweat on the plane because the ion content in it can help prevent dehydration while traveling on the plane.
“This is in line with the Otsuka company mission to contribute to better health, by presenting Pocari Sweat to Garuda Indonesia passengers. “The ion content in it can help prevent dehydration while traveling on the plane,” continued Wina.
Likewise, the Deputy for Tourism Products and Event Organizing at the Ministry of Tourism and Creative Economy, Vinsensius Jemadu, appreciated the collaboration between Garuda Indonesia and Pocari Sweat. It is hoped that this can also encourage the progress of Indonesian tourism.
“The growth of sports tourism in Indonesia has enormous potential and could reach IDR18.79 trillion this year. Synergistic collaboration between the Government, State-Owned Enterprises (BUMN) and the private sector is the key to optimizing the growth of sport tourism, which is a real step to advance Indonesian tourism,” he said.
Garuda Indonesia is one of the strategic partners for Pocari Sweat by becoming the official airline through the Pocari Sweat Run and sport tourism activities which will involve tens of thousands of runners and sports enthusiasts from all over Indonesia as one of the series of this collaboration in 2024. [sources/photo special]