EVERY hotel chain, minor and major, has a loyalty program with multiple tiers of membership. And every single one offers the same old rewards such as complimentary breakfasts, free room upgrades, late check-in and check-out privileges, priority bookings – the list goes on.

ARTOTELGroup, a major hotel chain in Southeast Asia, decided not to add to this boring list. Instead, they added a whole new tier to their Wanderlust program. Introducing Rockstar Status. The first-of-its-kind loyalty program where they reward their most loyal guests with a night where anything goes. And they mean anything.

However, there is one condition to achieving Rockstar Status. Members will have to prove them loyalty – by staying at the hotel for one hundred and twenty nights. Yes, it sounds like a big ask. But one has to aim for the skies to reach the stars. Plus, guests will still enjoy the very best amenities, customer service, accommodation and benefits, every step of the way on the road to achieving Rockstar Status.

According to ARTOTELGroup CEO Erastus Radjimin said of all my years in the hospitality line, I’ve yet to see any hotel do something like this. At least, not voluntarily. This hotel membership brings the rockstar in you to life to have fun like never before!

But when asked why such an extreme strategy was decided upon, he said ARTOTELGroup has always gone above and beyond for our guests. As a hotel chain that celebrates creative hospitality, we believe rewarding our loyal guests with a night to fulfil their wildest dreams aligns perfectly with our philosophy. We want them to have an experience that they will never forget. []