THE MINISTRY of Tourism and Creative Economy encourages tourism players, including those in the amenities industry, to continue to innovate in presenting products so that they become a strong attraction for tourists, especially the younger generation, to visit.

According to the Minister of Tourism and Creative Economy, Sandiaga Uno, when visiting Bobocabin Gunung Mas during a series of working visits to monitor the readiness of tourism actors to face the Eid holiday season, Monday (04/8), 2024, said I gave an example of one of the innovative accommodations, namely that offered by the Bobobox Group by presenting Bobocabin in Gunung Mas, Puncak, Bogor.

“I say this is a locomotive for creating contemporary, creative accommodation for tourists while on holiday and can capture opportunities for Gen-Z,” said Sandiaga.

Bobocabin is an innovative and contemporary accommodation with an elevated camping concept that brings a new camping experience using Internet of Things (loT) technology. Such as smart glass windows, colorful LED lights, QR code door locks, and Bluetooth audio speakers.

“Bobocabin Gunung Mas will open in 2022 and since operating until now it has been booked by 47 thousand tourists with an occupancy rate of 85.25%. This area is also included in the tourist village area that we have inaugurated, namely the Tugu Selatan Tourism Village. “We encourage other innovations to continue,” concluded Minister Sandiaga. []