OVERSEAS Cathay members traveling to Thailand can now seamlessly and instantly convert between ONESIAM Coins and Asia Miles to enjoy more rewards on the ground and in the air.

Members from selected countries can also enjoy the convenience of converting points from outside Thailand. The partnership, which was previously only available to members in Thailand, was first launched by Cathay and Siam Piwat Group in August 2023.

Cathay continues to expand its lifestyle offerings, giving members more ways to earn and spend Asia Miles wherever they are in the world. The partnership with Siam Piwat covers four popular shopping malls in Thailand under the Siam Piwat Group, namely ICONSIAM, Siam Paragon, Siam Center and Siam Discovery. Cathay members can enjoy:

Dominic Perret, Cathay’s Regional General Manager for Southeast Asia, said: “We are delighted to extend this initiative to our members outside of Thailand. As a premium travel lifestyle brand, we are always looking for ways to enhance our offerings and add value to the lives of our Cathay Members.

“This partnership will give them the convenience and flexibility of two-way point conversion, offering the best of both worlds – whether it is exclusive benefits tailored to them while in Bangkok, or Cathay’s range of curated products and experiences that our members can access wherever they are in the world,” he said.

Recognizing Thailand’s popularity in Southeast Asia, Cathay is working with local payment partners to make it even easier for Cathay members to earn Asia Miles for their everyday activities. Further details will be announced in due course.

In addition to the partnership with Siam Piwat Group, Cathay also has partnerships with other shopping partners around the world, allowing members to enjoy local and cross-border use of Asia Miles through shopping, travel and various point conversion opportunities.

These include partnerships with Mitsui Outlet Park in Taiwan, China and Japan, Mitsui Shopping Park LaLaport Taichung in Taiwan, China, Shinsegae Duty Free in South Korea and The Bicester Collection in Europe and mainland China.

Members also have access to over 10,000 curated premium travel lifestyle products, including exclusive Cathay merchandise, when they shop with Cathay. Members have the flexibility to pay with miles, cash or a combination of miles and cash. Miles don’t expire as long as members remain active every 18 months. [sources/photo special]