THE ASCOTT Limited Indonesia successfully held a six-day ASR (Ascott Star Rewards) Festival 2024 from June 4-9, 2024 in conjunction with Ascott Limited’s 40th anniversary celebration with the theme “The Unlimited Discovery” at Laguna Atrium Central Park Mall, Jakarta.

The festival attracted more than 4,000 visitors and built on the success of last year’s festival, which earned The Ascott Limited – Indonesia the “Online-Offline Brand Activation of the Year 2024” award from the

Marketeers Omni Brand Awards, this year’s festival featured The Ascott Limited – Indonesia’s hotel brands and serviced apartments, including; Ascott, Somerset, The Grand Mansion Menteng by The Crest Collection, Oakwood, Citadines, Maison Aurelia Sanur, Bali by Preference, Vertu Hotels, Harris Hotels, Fox Hotels, Yello Hotels, Pop! Hotels and managed by The Ascott Limited (Pesona Alam & The Botanica and Shanaya Resorts).

According to Philip Barnes, Country General Manager for Indonesia, “This year’s ASR Festival was met with tremendous enthusiasm from our guests, owners, partners and associates. This overwhelming enthusiasm shows how much the event is anticipated and appreciated by many.

“The success of this year’s ASR Festival will strengthen our presence in Indonesia and the Asian region. We thank everyone, including our associates and media partners, who have supported Ascott’s 40-year journey. Throughout the event, various exclusive offers and exciting activities will be available, including hotel voucher discounts of up to 70%, airfare bundle packages, flash sales, daily door prizes, live performances, F&B stalls, and more performances, F&B booths, interactive games and talk shows,” he said.

In addition, there will be various booths with themed concepts from various Ascott Limited brands to provide different excitement for visitors. The top buyers at the ASR Festival will receive 1 return air ticket and a 3-day 2-night stay voucher at any of Ascott’s properties in the Java and Bali region.

This year’s ASR Festival will also focus on sustainability as part of the implementation of Ascott CARES, Ascott Limited’s sustainability program. At the same time, The Ascott Limited Indonesia has launched an awareness movement called “Unlimited Wishes”, which was conducted across 87 Ascott Limited Indonesia properties and succeeded in breaking the MURI record on World Environment Day on June 5, as the hospitality company with the most recycled paper with 2500 recycled papers.

Likewise, Irene Janti, Country Director of Marketing and Branding, Indonesia said, thank you to Museum Rekor Dunia Indonesia (MURI) for this recognition, it is a great achievement for Ascott Limited Indonesia. This achievement is part of our contribution to creating a better environment and our commitment to sustainability.

“We would also like to thank our guests and all parties involved in the implementation of this initiative. ASR or Ascott Star Rewards is a loyalty program specifically designed to offer guests a variety of conveniences and attractive promotions ranging from bonus points to early check-in and late check-out,” she concluded. []