CHINA’S inbound tourism market will continue to recover this year, with the number of foreign tourists expected to reach 80% of the pre-pandemic level in 2019, according to the latest industry report released on Tuesday (6/25).

The China Tourism Academy (CTA) released a report on the development of China’s inbound tourism (2023-2024) in Sanya City, Hainan Province, South China. The number of international tourists seeking flights and accommodation in China has increased significantly, indicating the potential for continued growth in demand for travel to China, according to the report.

The report also stated that with the continued resumption of international flights, the increasing ease of entry process and inbound tourism supply chain, and the active promotion of destinations across China, the outlook for the inbound tourism market is relatively optimistic.

Chinese culture and quality of life experiences are the main attractions of these destinations, with more than 60% of survey respondents stating that experiencing Chinese culture is their main reason for traveling to the “Bamboo Curtain” country.

Exciting experiences such as delicious food, healthcare and shopping are also on the list of must-do activities while traveling.

Statistics released by China’s National Immigration Administration (NIA) show that the number of foreigners coming to China tripled year on year in the first quarter of this year.

In particular, about 1.98 million foreigners enjoyed visa-free entry into China in the first three months of this year, an increase of 266% over the same period last year (yoy). [sources/photo special]