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JAVA Lotus (J-Lo) Hotel Jember proudly celebrated its fourth anniversary on November 1, 2024. The theme, “Let’s Go Around the World,” inspired J-Lo’s new direction to become more globally minded.
According to Jeffrey Wibisono, General Manager of Java Lotus Hotel Jember, said the goal is to attract more international tourists to Jember without losing its identity as a key player in Indonesian tourism with Pandalungan culture at its core.
“Through this, the hotel aims to bring the warmth, friendliness and humanity of the Nusantara community to the international market. In a global, digitized age, distance is less relevant, and uniqueness and authenticity are essential to attract travel enthusiasts,” he said.
Jeffrey explained that the four-year anniversary of Java Lotus (J-Lo) Hotel also marks its commitment to growth and the development of a business strategy with a more global focus. J-Lo remains committed to the vision and mission of the Pandalungan tradition – J-Lo Tradition – as the standard for world-class service.
Located in the heart of Jember, East Java, Indonesia, Java Lotus (J-Lo) Hotel is dedicated to providing luxury accommodations with a local touch. Since rebranding on November 1, 2020, the management and staff have established a reputation as a premier destination for travelers seeking an authentic experience with personalized service rooted in Pandalungan culture.
“J-Lo has become one of the leading hotel destinations in East Java, and is committed to showcasing Jember tourism to the world. In line with the theme “Let’s Go Around the World”, J-Lo is proactively working to attract more international visitors. This strategy involves partnerships and collaborations with international stakeholders, increased promotion in global markets, and enriching the guest experience with strong Pandalungan cultural elements,” he affirmed.
The “Let’s Go Around the World” spirit is more than just an inspiring theme-it’s a meaningful mission. Management is also focused on preparing its staff to welcome guests from around the world. In keeping with the J-Lo tradition, the hotel has launched several programs to enhance human interaction skills, including the ability to communicate personally with international guests.
Language skills are a priority, with employees encouraged to master the languages commonly spoken by international visitors to Jember, such as English, German, French, Japanese and Arabic. These initiatives are central to the “Let’s Go Around the World” strategy.
Java Lotus believes that exceptional service begins with empowering the team. This year’s strategic focus includes enhancing people skills that foster meaningful connections between employees and guests, and cultivating an environment that respects diverse cultures. Personal development will also be prioritized to ensure employees are well prepared to interact with guests of all backgrounds.
Jeffrey Wibisono concluded that the J-Lo tradition is more than a standard – it is a way of life. Our commitment to going global means providing opportunities for our employees to develop their skills and to interact confidently and warmly with guests from around the world. By upholding the mission of J-Lo Tradition to Excellence, we aim to create a workplace where employees can thrive both personally and professionally, while enhancing their language skills and cultural understanding. [traveltext.id]
