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BVLGARI Hotels & Resorts has unveiled the new exclusive ‘Serpenti Suites’, offering a complete immersion into the magnetic allure of the iconic Bvlgari brand. At each property in the Hotels & Resorts collection, one of the suites will be decorated with curated interior design details representing the ‘Serpenti’ symbol, offering guests an exclusive immersion into the Bvlgari aesthetic.
This special activation will debut on January 9, 2025, with a preview of the new suites at Bvlgari hotels in Shanghai and Beijing. As a unique feature in Shanghai, guests will find in the Serpenti Suite to enjoy a virtual immersive experience of the exhibition. The Serpenti Suite will be unveiled in all other properties on January 27 to celebrate the Chinese New Year, as 2025 is the Year of the Snake according to the Chinese calendar.
The snake, a universal symbol that transcends time and space, has been revered as an emblem of cultures as a symbol of wisdom, transformation and infinite rebirths. These profound meanings resonate deeply with the story of constant reinvention that Bvlgari’s of Bvlgari’s ‘Serpenti’ since its inception in 1948.
The Year of the Snake is a momentous occasion for Bvlgari to for Bvlgari to continue this ever-evolving cross-cultural exchange, embodied by the mythical by the mythical ‘Serpenti’ symbol.
The ‘Serpenti Suites’ mark the continuation of a two-year international journey launched by Bvlgari in 2023 on the occasion of the 75th anniversary of Serpenti, focusing on the snake as an endless source of inspiration for artistic production. In recognition of this milestone, the new Serpenti Suites invite guests of Bvlgari Hotels & Resorts to immerse themselves in the snake’s infinite transformations through history, art and contemporary creative expression.
Each suite has been meticulously decorated to reflect the elegance and mystique of the brand’s iconic Serpenti motif, with luxurious curtains and plush cushions by the historic Venetian brand Rubelli (except BH Beijing, BH Shanghai & BH Bali), as well as cozy cashmere blankets, creating an intimate and enchanting atmosphere. Vintage advertisements from the Bvlgari campaigns of the 1970s are also on display, as well as a curated selection of books about the Serpenti symbol.
Only one ‘Serpenti Suite’ will be available at each Bvlgari Hotels & Resorts property, offering guests a unique and exclusive experience throughout the year. [sources/photo special]
