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THE ASCOTT Limited (Ascott), a lodging business unit wholly owned by CapitaLand Investment (CLI), continues to expand its presence in Indonesia with the signing of eight new properties across major and emerging destinations.
Secured progressively in the first half year of 2025, the signings will contribute more than 1000 units to Ascott’s growing portfolio in the country, reflecting Ascott’s steady and strategic expansion in one of its most dynamic markets.
Indonesia’s travel and hospitality sector is gaining strong momentum, supported by rising consumer confidence and continued government investment in tourism development. With travelers increasingly seeking greater comfort, flexibility, and experiences that align with their lifestyles, the demand for diverse and high-quality accommodation options continues to grow, particularly in both established hubs and emerging destinations.
In response, Ascott has signed eight new developments across various locations and brands. As of July 2025, there are a total of eight properties in Batam, North Sumatra, Bali, Bandung, Bogor, and Tangerang, operating under the Somerset, Oakwood, Citadines, Yello Hotels, and Fox Hotels brands. This expansion reflects Ascott’s ongoing efforts to adapt to evolving travel patterns while strengthening its presence across.
This growth is supported by Ascott’s multi-typology brand strategy, offering a range of lodging formats that cater to varying guest needs and travel purposes. Backed by a flex-hybrid operating model, each property is enabled to adapt its services and operations, whether for short or extended stays, while maintaining consistency in guest experience and operational standards.
According to Philip Barnes, Country General Manager of The Ascott Limited Indonesia said our continued growth in Indonesia is part of a long-term strategy that balances brand diversity with operational flexibility. Through this approach, we are not only expanding our footprint but also creating enduring value for our stakeholders, from guests and partners to communities and asset owners.
“By aligning its expansion with current market needs and staying responsive to evolving guest expectations, Ascott continues to advance with purpose. Its future-ready framework ensures that growth is meaningful, balancing local relevance, operational efficiency, and guest satisfaction,” he said.
Ascott remains committed to delivering globally connected, locally rooted living experiences that allow each guest to stay in a way that feels right for them, wherever they are. With a strong pipeline and an established operating presence across the archipelago, Ascott is well positioned to continue its upward momentum, guided by a clear and sustainable drive that keeps consistency, quality, and market adaptability at the heart of its long-term strategy.
By 2028, Ascott targets to operate a total over 130 properties in Indonesia, further strengthening its commitment to growth in one of its key markets. [traveltext.id]
