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IN CELEBRATION of Indonesian Independence Day in August, 2025 the ARTOTEL Group (AG) launched the “Waktu Indonesia Semarak” campaign through its loyalty program, ARTOTEL Wanderlust. This initiative invited hotel guests to experience the excitement of Indonesian Independence Day at any of the hotel destinations under the ARTOTEL, DAFAM, MAXONE, and ROOMS INC. brands.
According to Yulia Maria, Director of Marketing Communications at AG, said the “Waktu Indonesia Semarak” campaign offers a comprehensive and engaging experience for guests, encompassing accommodation, dining, shopping, and participation in traditional Indonesian Independence Day festivities at the hotels.
“Naturally, each activity is customized to reflect the culture of the destination where the hotel is located, ensuring guests can experience the local cultural nuances of each hotel’s activities,” she said.
She explained that ARTOTEL Wanderlust members will enjoy various exclusive and attractive benefits through this campaign, including: Firstly, Semarak Tamasya is offering a 20% discount on accommodations, along with double points, valid throughout August.
“Secondly, Semarak Santap is a F&B program inspired by the favorite food and beverage menus of Indonesia’s founding father and first president of the Republic of Indonesia, Ir. Soekarno.
“Thirdly, Semarak Acara is a lively and engaging event that is customary for Indonesian Independence Day. It features a variety of activities, including music, sports, and traditional game competitions, among others. Hotel guests are welcome to participate in these activities. Fourthly, Semarak Belanja is an ARTOTEL Goods merchandise program in collaboration with Indonesian artist Emte. It presents a variety of wearable art pieces with an Indonesian-style theme, such as t-shirts and notebooks.
Meanwhile, Dahyar Fauzi, General Manager of ARTOTEL Hub Simpang Temu, stated that our hotel is participating in this program. Guests are invited to participate in the Semarak Tamasya program by receiving a complimentary ticket to visit the Observatory Deck at UP Thamrin.
“In addition, the Semarak Santap program will feature food and beverages inspired by the favorite dishes of the Indonesian Proclaimer. The menu features a selection of culinary delights, including Salmon Lodeh, Rawon Fried Rice, Stir-fried Tempeh, Mendoan Tempe, Pletok Beer, Sang Saka, and Iced Coffee with Banana Sale. These dishes can be enjoyed at ARTOTEL Eatspace,” he affirmed.
He added that during the Semarak Acara program, ARTOTEL Hub Simpang Temu will be participating in the celebration with live music and a DJ on August 16, 2025, at The Platform Rooftop Bar. Guests are invited to take advantage of exclusive discounts on ARTOTEL Goods merchandise, a collaboration with Indonesian artist Emte.
ARTOTEL Hub Simpang Temu is pleased to announce its participation in this year’s ARTOTEL Wanderlust “Saat Indonesia Semarak” program. We are pleased to be a part of this program. ARTOTEL Hub Simpang Temu is committed to supporting this initiative by participating actively in the program to celebrate Indonesia’s Independence Day.
“We are now prepared to welcome guests to enjoy the promotions we have available in this program. Our objective is to promote local Indonesian products to hotel guests,” concluded Dahyar Fauzi. [traveltext.id]
