ER
DIGITAL travel platform Agoda released its Travel Outlook Report 2026, highlighting the latest trends and insights that will shape travel patterns in Asia next year. This report shows the increasingly strong interest in domestic tourism, with many tourists choosing to explore hidden gems and secondary destinations within the country.
At the same time, culinary is emerging as a top reason to travel, as more and more Asian tourists want to visit destinations with rich flavors and memorable culinary experiences.
Findings from a survey of Asian travelers in Agoda’s Travel Outlook Report 2026 also show that travelers are increasingly looking to maximize the value of their trips, ensuring every expense is worth it. Travel habits are starting to shift to short but frequent trips, often done with the family, as well as the increasing trend of mixed trips that combine business and leisure.
In Indonesia, Agoda’s report shows that Indonesians are among the most active travelers in Asia. They have the strongest desire to travel more often and for longer durations than other Asian countries. Interestingly, Indonesia also occupies the top position as a tourist who prioritizes traveling with family the most.
Gede Gunawan, Agoda’s Senior Country Director for Indonesia said, this report shows that Indonesians are not only enthusiastic about traveling, but plan to do so more often, for longer durations, and usually with family.
Agoda’s Travel Outlook Report highlights how eager Asians are to seek out new experiences, with Indonesians being the most prominent. As technology develops, Agoda continues to be committed to helping travelers in Indonesia and around the world find the best deals and experiences, so they can travel more often without worry.”
Main Travel Trends in Asia and Indonesia in 2026 according to Agoda: Indonesians are the most enthusiastic about traveling and love their family the most
Indonesians emerged as Asia’s strongest travelers in 2026, with more than a third (32%) of respondents planning to make 11 or more trips a year. This figure is far above the Asian average, where most tourists only plan 4-6 trips (35%) or 1-3 trips (29%).
In terms of duration, Indonesian tourists also lead because most people want to go on holiday for 13 days or more, longer than other Asian tourists. Family travel is more dominant, with 69% of Indonesian respondents choosing to vacation with their family to enjoy quality time without having to take long leave from work or school.
‘Bleisure’ and culinary adventures color travel plans in 2026
Business travel emerged as one of the three main reasons Indonesians travel in 2026, making Indonesian tourists the most likely to travel for work purposes compared to other Asian countries. This pattern has contributed to the emergence of the ‘bleisure’ trend, namely combining business trips and holidays.
At the Asia level, 76% of business travelers plan to combine work and entertainment on trips next year. This trend is gaining momentum in Indonesia, even though previous work culture tended to be more conservative.
Food is also increasingly becoming a major reason for travel. As many as 31% of Indonesian tourists choose a destination because of the culinary experience—right after relaxation (33%). Viral culinary destinations and rich flavors continue to drive this interest. Regionally, culinary-themed travel is now in the top three reasons for travelling, up from sixth place last year. The biggest “foodies” in Asia come from Taiwan (47%), Vietnam (35%), and South Korea (34%).
The adventure starts from a local destination
Interest in exploring domestic destinations remains high, with 57% of Indonesians planning to travel domestically next year. Indonesia is in third place in Asia for domestic travel preferences, after Japan (67%) and Thailand (66%).
The trend in Asia is similar, where 35% of travelers plan to take more domestic trips by 2026—a jump from 15% the previous year. Hidden gems and destinations that have not been widely exposed are increasingly attracting attention. The main attraction for Indonesian tourists to choose secondary destinations is special promotions, more affordable costs, and nature and outdoor activities which are increasingly in demand.
Cost and smart choices in traveling are the determining factors
Price remains the main consideration for Indonesian tourists. 63% say budget is the most important factor in planning a 2026 trip—more than personal interest (39%) or social media influence (34%).
This report also shows that 43% of Indonesian tourists plan to allocate 6–10% of their income for travel needs. When choosing accommodation, price was a priority for 46% of respondents, ahead of location (24%) and reviews (14%). The urge to seek the best value is getting stronger. Indonesia is in third place in Asia—after Malaysia and Vietnam—as the country with tourists most actively looking for accommodation under US$50 (around IDR840,000) per night.
Travelers planning a trip in 2026 can enjoy a wide range of choices from Agoda, from more than 6 million accommodations, more than 130,000 flight routes, to more than 300,000 activities, all of which can be combined in one booking. Find the best deals via the Agoda mobile app and visit Agoda.com for more information. [sources/photo special]
