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HYATT Hotels Corporation and Indochina Kajima reported that Wink in Vietnam is joining the Unscripted by Hyatt brand. This strategic agreement between Hyatt and Indochina Kajima, a joint venture between Indochina Capital and Kajima Corporation, marks the global debut of the Unscripted by Hyatt brand and will expand Hyatt’s brand presence in Vietnam to new destinations including Can Tho, Tuy Hoa and Hai Phong.
Under the agreement, six operating Wink properties – Wink Saigon Centre, Wink Danang Centre, Wink Danang Riverside, Wink Tuy Hoa Beach, Wink Can Tho Centre and Wink Hai Phong Centre – have joined the Unscripted by Hyatt brand collection, taking Hyatt’s hotel portfolio in Vietnam from four hotels to ten.
A new location, Wink Hanoi Westlake, is also set to open in late 2026. The combined seven Wink properties represent more than 2,000 rooms across Vietnam’s key destinations, from the country’s largest cities to emerging coastal and cultural hubs.
“This relationship with Indochina Kajima and Wink marks a milestone in our strategy to expand Hyatt’s brand presence in the dynamic Vietnam market,” said Stephen Ho, President Greater China and Growth, Asia Pacific at Hyatt.
He explained that the Unscripted by Hyatt brand is an ideal match for the modern, tech-savvy and social-centric ethos of Wink. We are thrilled to bring this fresh, adventurous brand to a new generation of Vietnamese travelers and international guests.
As part of Hyatt’s Essentials portfolio, the upscale Unscripted by Hyatt brand is purpose built to be flexible and conversion-friendly enabling independent hotels to preserve their own identity while gaining access to Hyatt’s powerful systems and global platforms.
For properties like Wink, this means to transitioning with minimal disruption while tapping into Hyatt’s global scale and the award-winning World of Hyatt loyalty program with more than 61 million members.
Wink has established itself as a modern, locally rooted brand with an independent spirit, built on technology and thoughtfully designed spaces for a connected generation. This natural alignment in brand values creates a compelling foundation for growth.
Through the Unscripted by Hyatt flexible, collection-style approach, each Wink hotel will continue to deliver its signature experience while remaining unmistakably Hyatt in quality and care.
“Wink was built on the belief that Vietnamese travelers deserve design-forward, tech-enabled hotels that don’t compromise on personality,” said Michael Piro, CEO of Indochina Capital and Wink.
He added that joining the Unscripted by Hyatt brand allows us to scale that vision while staying true to what makes Wink different: our contemporary ethos, sustainable DNA and modern Vietnamese style with nostalgic touches.
To celebrate this milestone, World of Hyatt members can earn 500 Bonus Points per qualifying night for stays at Wink hotels between January 1, 2026, and March 31, 2026. [sources/photo special]
