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WESTERN Australia is opening a new chapter in the romance travel segment, presenting a strategic opportunity for the tourism industry to develop travel packages themed around destination weddings, honeymoons and romantic getaways.
With a combination of dramatic nature, world-class culinary delights, and premium hotels and venues spread from Perth to the Margaret River Region, this state strengthens its position as one of the most competitive destinations for the Asian market, especially Indonesia (RI).
Demand for romance-themed travel continues to increase in the Southeast Asia region, driven by the preferences of young couples seeking authentic experiences, close to nature, but still prioritizing luxury and personalized service. Western Australia is in a strategic position to respond to this opportunity, thanks to world-class infrastructure, increasingly strong aviation access and a wide range of products that support the wedding and honeymoon market.
Among the various regions in the state, the Margaret River Region stands out as a prime icon for the romance segment with its decades-old vineyards, spectacular coastline and boutique accommodation portfolio. For travel industry players, this condition opens up opportunities to create romantic tour packages that offer added value and can be adapted to regional market needs.
In Margaret River, a number of locations continue to be in the spotlight for hosting weddings and private events. Leeuwin Estate, one of Western Australia’s most prestigious wineries, is an icon for providing culinary experiences as well as an elegant vineyard setting for exclusive scale receptions.
2025 brings additional momentum for the region with the holding of Pair’d Margaret River 2025, a culinary and wine celebration that highlights the connection between nature, products and people. This event is expected to attract tourists who have a high interest in gastronomic experiences, and can be a reference for couples and travel service providers in designing romance and culinary themed packages.
Apart from Margaret River, the Perth and surrounding areas are also showing increasing interest in the romantic tourism segment. A number of international standard hotels and wedding venues are increasingly active in serving this market, including The Ritz-Carlton Perth, Elizabeth Quay, Duxton Hotel Perth, Pan Pacific Perth, Tradewinds Hotel, and Amaroo Retreat & Spa which combines functions as a wedding venue and retreat.
Coastal areas such as Scarborough also attract attention because they offer a beach setting suitable for weddings or urban-style honeymoons by the beach. In the wellness retreat category, Western Australia harnesses the power of nature and premium wellness facilities to offer a post-wedding restorative experience.
Several destinations that are now being developed as part of honeymoon packages include BODHI Spa, COMO The Treasury, Zen in the Zoo by The Hike Collective, Samphire Rottnest x Fleur Rejuvenation Retreats, Injidup Spa Retreat in Yallingup, Vie Spa at Pullman Bunker Bay, as well as the Mindful in Nature program.
All these experiences strengthen Western Australia’s position as a destination that not only offers beautiful and spectacular nature, but also a quality of service that meets premium tourist standards.
With its combination of strong natural landscapes, developed tourism infrastructure and growing demand for experience-based travel, Western Australia has positioned itself at the forefront of the global romantic tourism segment.
Travel industry players in Indonesia are invited to explore collaboration opportunities in developing tourism packages with themes of romance, destination weddings and wellness, while capturing the potential for increasing market growth. [sources/photo special]
