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TOWARDS the Christmas and New Year holidays 2019/2020, the entire Dafam Hotel Management (DHM) chain targets occupancy of rooms by 80% to 100%.
According to Andhy Irawan, CEO of DHM said, compared to the end of 2018, occupancy rates and the increase in visitors is now almost the same or an increase of 5%. However, Dafam’s strategy is in the Average Room Rate or ARR, which is sure to increase from last year’s around 15-20% this year.
“Overall, the performance was helped by the existence of Room Dinner and Room Dinner packages with New Year Eve 2020. Until the second week of December, the average occupancy of the Dafam hotel network on hand has been in the range of 70% to 80%. Seeing these results, he is optimistic that the occupancy target will reach 100% by the end of this year,” he said.
He mentioned that every hotel does have a different program. However, the strategy used is the compolsary system, which is a package of rooms, dinner, and celebrations.
“The strategy is carried out to capture more average hotel income. He gave an example, one of the hotels managed by Dafam, Teraskita Hotel Jakarta, offered a New Year package, in the form of a Trendendous Carnaval,” Andhy said.
He added, the package which consisted of a room and a gala dinner for two, was priced starting at Rp1.6 million on 31 December 2019. [traveltext.id]
