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DEPUTY for Marketing, Nia Niscaya said the Ministry of Tourism and Creative Economy encouraged players and event organizers (EO) to prepare strategies to deal with changing new trends in travel while also preparing to face projections of a surge in tourism after the COVID-19 pandemic.
According to Nia Niscaya during the virtual discussion of the Indonesia Professional Organizer Society (IPOS) BAKUSAPA B2B Virtual Forum, Wednesday (29/4) explained, after the COVID-19 pandemic is expected to occur a new paradigm and travel trends that lead to health and comfort in various sectors ranging from attractions, accommodations, product preferences, transportation, to hygienic labels.
“As in terms of attractions, tourists will prefer and focus on tourist attractions that pay attention to physical distancing or social distancing and pay attention to capacity capacity, in Italy already doing how to apply social distancing in the beach area,” said Nia Niscaya.
She added, then in terms of transportation, generally before the outbreak occurred tourists did not pay too much attention to the number, length of transit, flight prices, to the price of crossing using the ferry. However, it is predicted that after the change, tourists will pay more attention to the long transit time and if necessary direct flights.
“Another example in Batam and Bintan, comfort, sanitation and hygiene on the ferry is also a concern. Moreover, the ferry has become one of the modes of transportation to be able to carry Singapore tourists. Another example is the Emirates airline which conducts rapid tests on all the passengers,” she noted.
For product preferences, continued Nia, before tourists look for attractions that are crowded and viral, and its position near or even in urban areas. But later the trend will change towards health, outdoor activities that have cool air, self-driving, and private tours. New trends will also appear on the accommodation side, once tourists thought of prices. Later the price is no longer given much attention, the concern is hygiene, sanitation and security.
“For the type of accommodation such as villas, resorts, or even close to the airport/ferry terminal, so that if something unexpected happens it will be easily accessible. And the last is the hygiene label. We have coordinated this with the Ministry of Health and this is the homework of Kemenparekraf to provide guidance as a guide that can be socialized,” she added.
Nia also explained, in the middle of the emergency response phase, Tourism & Creative Economy Ministry had carried out a series of communication strategies both at home and abroad. Domestically,
Tourism & Creative Economy Ministry has conducted education related to the dangers of COVID-19 and the #TundaMudikDulu campaign on social media. Then the #kreatifdirumah and #jelajahdarirumah campaigns to inspire people to stay creative and inspire travel after the outbreak is over.
“In the creative economy sector, we also have a #BeliKreatifLokal campaign for 500 Micro Small and Medium Enterprises in the fashion, culinary and craft sub-sectors with the aim of helping with promotion or by conducting digital festivals with online e-commerce partners,” she said.
For overseas communication, Tourism & Creative Economy Ministry has also conducted a #StayatHome and #TravelTomorrow campaign. That’s because the world’s population is very sensitive right now, overseas promotions will also sound more about #StayatHome, but stay creative at home while continuing to inspire for #TravelTomorrow.
“Not only that, an update of information about COVID-19 in Indonesia is also done to increase Indonesia’s credibility in the eyes of the world so that people feel safe to travel to Indonesia after the outbreak ends,” Nia Niscaya concluded. [traveltext.id]
