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THAI company’s lifestyle concepts, SAii, and dynamic new brand, nābor, set to drive expansion as rebrandings, and new openings introduce locally-inspired, bold and stylish experiences to a new generation of travelers.
S Hotels & Resorts’ flagship resort, SAii Lagoon Maldives, continues to set a new benchmark for sustainable lifestyle experiences in one of the world’s most aspirational destinations
S Hotels & Resorts Public Company Limited, the flagship hospitality arm of Singha Estate PCL, is gearing up for a defining year in 2021, as it completes a series of milestone rebrands, smart refurbishments and expansion projects that keeps the company firmly on track to reach its targets.
These objectives are aligned with six goals S Hotels & Resorts is committed to from the United Nations’ Sustainable Development Goals initiative through actions concerning sustainable consumption, marine debris pollution, low carbon, children knowledge and conservation programme, green procurement and local sourcing, local gastronomy and human rights.
At the heart of S Hotels & Resorts’ growth strategy are its new lifestyle brands: SAii, a fun and free-spirited upperupscale concept for experience-seeking travellers, and nābor, an all-new “luxury-midscale” brand designed for smart explorers with digitally-driven lives.
With at least six new and repositioned properties scheduled to be added in the next 12 months, 2021 will play a pivotal role in the company’s five-year development strategy, through which it plans to double its global portfolio from 39 hotels totalling 4,647 rooms today, to 82 properties with 9,000 keys by 2025.’
SAii, which derives from the Thai word for “sand”, was first unveiled in 2019 with the opening of SAii Lagoon Maldives, the idyllic island resort at CROSSROADS Maldives, Singha Estate’s ground-breaking integrated destination inthe Indian Ocean. S Hotels & Resorts is excited to announce the next two SAii resorts in Thailand in the first quarter of 2021. [traveltext.id/photo special]
