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IT’S time to press play. W Hotels Worldwide, part of Marriott International, today opened the doors to Melbourne’s first luxury lifestyle hotel W Melbourne at 408 Flinders Lane. In the heart of an eclectic dining and edgy fashion district, W Melbourne brings the community’s iconic laneway culture and emerging music scene to life.
According to Sean Hunt, Area Vice President, Marriott International said inspired by the contrasts of the city, the hotel slowly reveals itself to visitors as guests peel back layers to unearth the unique personality of each space. It was a natural choice for us to launch our second W hotel in Australia in one of the world’s most culturally diverse cities.
“With its bold style, energizing nightlife and great appetite for what’s new and next, Melbourne is a brilliant new addition to our luxury portfolio, and solidifies our confidence in the travel recovery here in Australia,” he said.
Australian architecture and interior design firm Hachem brings innovation and brand storytelling to life through their evocative approach to W Melbourne. Drawing on the city’s diverse and contrasting character, W Melbourne’s design inspiration is translated into vignettes of Melbourne’s streetscapes, letting guests uncover the dynamic city’s past from behind the scenes.
“W Melbourne has 294 luxuriously stylish guest rooms and 29 suites, with design details curated to reflect Melbourne’s fascinating history and culture. The hotel’s Wonderful, Fabulous and Mega category rooms are inspired by the neighboring street-level newspaper kiosks that back to the 1960s. Each room features floor-to-ceiling windows with stunning skyline views,” Sean Hunt noted.
The 175-square-metre Extreme Wow Suite (W Hotels’ modern interpretation of the traditional presidential suite), is on the hotel’s highest floor at Level 15, and features a large balcony with expansive views of the Yarra River and an interactive music station — a fresh take on an old-school jukebox.
Meanwhile Damon Page, General Manager said Melbourne’s distinctive restaurants and bars are all set to amplify Melbourne’s dining landscape with innovative, original takes on the city’s multicultural cuisines. All-day dining restaurant Lollo, under the culinary creative direction of celebrated chef Adam D’Sylva, offers a menu that’s designed to be shared and celebrates the chef’s mixed heritage.
“W Hotels is a perfect fit for Melbourne with its 24/7 energy and design, music and fashion in the brand’s DNA. I am so excited to be part of the fab team responsible for bringing this iconic brand to one of the world’s great cities. We will showcase everything from our Whatever/Whenever service promise, our four vibrant bars and restaurants to epic music programming and next level happenings,” he concluded. [PRNewswire/photo special]
