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MASERATI won the “Best of the Best” award at the 2021 Red Dot Awards, a product design category through the Maserati MC20 variant after receiving an aesthetic assessment and an attractive vehicle.
According to Maserati CEO, Davide Grasso revealed that Maserati’s mission is to develop a car that will be remembered in the future as a model that launched the New Era of Maserati. And I think we’ve achieved our goal with the MC20.
“Maserati is fundamentally innovative, supported by passion and unique design: the new super sports car embodies all these values and is a turning point, the founding model of a new stage in Maserati history,” said Davide Grasso in his official statement received by Antara, Friday.
The award, which is held annually, always recognizes excellence in the field of product and brand design as well as communication at the global level, with criteria that are constantly updated according to the socio-cultural context.
In this regard, the assessment also involves a credible jury of 50 international experts to select products in nearly fifty different categories, from fashion to accessories and from furniture to vehicles.
“We are honored to receive this coveted award, which recognizes the work of the entire team who worked hard on this unique project, creating a car that opens a new chapter in Maserati history,” said Maserati Head of Design, Klaus Busse.
As is well known, the MC20, designed by the Centro Stile Maserati in Turin, is a combination of the elegance and prowess of a sports car, a masterpiece of original style, which inaugurates a new Era for the Trident Brand.
The Maserati MC20 is known to have an extraordinary display with an unmistakable sporty spirit. This car is also equipped with Nettuno’s new 630 hp V6 engine which delivers an acceleration of 0 to 100 km/h in less than 2.9 seconds and a top speed of more than 325 km per hour.
For information, the Red Dot Awards is an international design competition organized by Design Zentrum Nordrhein Westfalen in Germany, which has assessed and selected the most aesthetically appealing, functional, intelligent and innovative products from around the world since 1955. [antaranews/photo special]
