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THE development of the arts sector, especially fine arts, through digital channels can encourage economic recovery from the creative field even more rapidly during the COVID-19 pandemic.
According to the Expert Staff to the Minister for Innovation & Creativity at the Tourism and Creative Economy Ministry, Joshua Puji Mulia Simanjuntak said that therefore the Government at both the central and regional levels encourages arts activists to take advantage of digital technology and digitize their work so that they can continue to move the wheels of the creative economy. in this difficult time.
“The current government’s priority for the creative economy industry including fine arts is the return of productivity of creative workers, gallery owners and especially artists to create conditions for digital adaptation, which is an effort to find various innovations,” Joshua said.
In addition to prioritizing the use of digital technology and digitizing works, Joshua mentioned a variety of other ways developed by the Ministry of Tourism, including standards for working in the midst of a pandemic using the Cleanliness, Health, Safety, Environmental Sustainability (CHSE) system to preparing a National Movement in the Form of Proud to be Made in Indonesia.
“These movements are expected to help art activists in their own country remain productive in their work with the support of the national community. These various efforts are solely for the recovery of the economy in the visual arts sector so that it can be realized. Through the works of national artists, many good messages can be conveyed through their works. This work can be felt not only by the Indonesian people but also by the global community,” Joshua stated.
Meanwhile, Astari Rasjid is one of the Indonesian artists who supports the work of the nation’s children to be enjoyed worldwide. She mentioned that artists are informal ambassadors for Indonesian culture abroad.
“The potential of art in foreign countries really depends on how we build image and communication. We have to leave the local social character behind, in the sense of being able to create professional packaging globally,” she said.
With the hope of bringing Indonesian art from the local stage to the global level, UOB Indonesia is holding another UOB Painting of the Year 2021. The painting competition for Indonesian painters provides an opportunity for one artist to compete with other artists from other parts of Asia to be able to following the residency selection at the Fukuoka Asian Art Museum in Japan.
Likewise, UOB Indonesia Strategic Communications and Brand Head Maya Rizano said UOB Indonesia is committed that this competition is UOB Indonesia’s contribution in building a good ecosystem, especially in the fields of art, education and children, in collaboration with private museums and national galleries, create a virtual exhibition until the awarding of the best winner at the UOB Painting of the Year event in 2021 from April to the end of July.
“Strengthening the personal image of an artist is important in the long run and will contribute to the economic sector inherent in his paintings,” Maya Rizano concluded. [traveltext.id]
