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INDONESIA, which is considered to still have a lot of negative impacts on ecosystems for the environment, continues to try to improve it by implementing a sustainable lifestyle, which is one of the steps to prevent environmental damage.
According to TBF Consultant’s Founder & CEO, Melinda Babyanna, recently said we are trying to make Bali a center for sustainable lifestyle and fashion, through the Bali In Your Hands Movement and TBF Consultant, holding a sustainable lifestyle and fashion event ‘Bali Return Movement’, at the Maya Sanur Resort & Spa, on June 24-25, 2021.
“Through the Bali Return Movement is a business matching program to create a local fashion ecosystem that is synergized and connected from upstream to downstream. One of the mitigation steps for environmental sustainability is the application of a sustainable lifestyle and fashion,” said Melinda.
She added that TBF Consultant has been actively incubating homeland fashion brands. Usually, the owner of a fashion brand or those who just have an idea to launch their own fashion brand, will come to consult us. This is where we play a role so that the local fashion brands, they establish have high competitiveness.
Likewise, Myrna Soeryo, one of the initiators of Bali In Your Hands stated that the Bali In Your Hands Movement, which carries out many MSMEs business development activities through digital platforms, will prepare members who are members of it to be able to optimally implement a sustainable lifestyle in each product line, ranging from fashion, crafts, culinary and hospitality and tourism.
“Making Bali a center for the production of sustainable lifestyle and fashion items is one of the missions of the Bali In Your Hands Movement. We believe that Bali’s natural wealth and local cultural wisdom can make it a center for sustainable lifestyles,” she said.
Myrna Soeryo explained, we hope that after the pandemic subsides, in 2022, we can focus on fostering more MSME entrepreneurs, to produce goods and services with sustainable principles. So that more and more goods and services from Bali Micro Small and Medium Enterprises (MSMEs) can penetrate foreign markets that apply business ethics and sustainable lifestyles, such as countries in Western Europe.
Meanwhile, the Minister of Tourism and Creative Economy, in his opening online speech at the Bali Return Movement, said that the implementation of a sustainable lifestyle is one of the steps to prevent environmental damage, which aims to be free of waste or zero waste. In addition, a sustainable lifestyle is a conservation effort that involves the process of production, consumption, reuse and recovery of products to packaging. [traveltext.id/photo special]
