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LONDON Mayor Sadiq Khan launched a campaign on Monday to bring tourists back to the British capital, ahead of a planned easing of government coronavirus restrictions across England.
The £6 million or US$8.4 million, (7 million euro) campaign by Khan’s office with the capital’s tourism and transport bodies will look to drive domestic tourism to hospitality, culture, nightlife and retail venues in the city.
The plans are designed to boost the sectors, which have been badly hit by months of closures and lockdown curbs during the pandemic.
Meanwhile Prime Minister Boris Johnson is expected recently to confirm the next stage of his government’s roadmap out of lockdown from next week, including a return to indoors mixing, and the reopening of cinemas and theatres.
Khan, who on Saturday (10/30) was re-elected for a second term as mayor, called the initiative “the biggest domestic tourism campaign London has ever seen”.
“This is about getting the message out to Londoners and people across the country that our capital stands ready to entertain, inspire and enthral once again,” he said.
The “Let’s Do London” campaign will look to target day-trippers and overnight visitors to the capital from across the UK, given ongoing restrictions on international travel. [sources/photo special]
