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SHERATON Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, today unveils its new brand campaign, ‘Celebrate the Community’. Sitting at the heart of communities for over 80 years, Sheraton continues to bring people together in destinations around the world.
The campaign celebrates the communal spirit and invites guests to reconnect and share experiences, reinforcing the brand’s commitment to be ‘Where the World Comes Together’. In the past 18 months, the pandemic has created the need for social distancing and people are disconnected more than ever.
According to Jennie Toh, Vice President, Brand Marketing and Brand Management, Asia Pacific, Marriott International said to lift the community spirit, Sheraton invites travelers and locals alike to celebrate the return of human interactions and create meaningful connections.
To mark the launch of the campaign, she continued that Sheraton created a captivating video starring popular Chinese actress and singer Myolie Wu. Filmed at the newly opened Sheraton Mianyang in China, the video captures the moments of connection and shared experiences with like-minded travelers and guests.
“As the most global brand within the Marriott Bonvoy portfolio, Sheraton has always stood for community, and played a special role in serving and connecting people around the world. The pandemic lockdowns have created an increased awareness and appreciation of the importance of social interactions in people’s lives. With the ‘Celebrate the Community’ campaign, we hope to remind people of the power of collective and that we are better together,” said Jennie Toh.
She also explained that with 139 hotels and resorts in Asia Pacific, Sheraton invites guests to reconnect with their community or explore new ones in local destinations through a collection of meaningful experiences at participating Sheraton hotels across the region. [traveltext.id/photo special]
