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WELCOMING ‘REVENGE TOURISM’ WHICH IS A TOURISM TREND IN 2022

THE TERM revenge tourism has recently begun to be widely discussed. Literally translated as ‘revenge tourism’, this concept refers to the impact of COVID-19 on people’s travel habits.

Quoting Tourism Teacher on Friday (12/24), the concept of revenge tourism first appeared in 2020. The COVID-19 pandemic closed most businesses in the travel and tourism sector, borders between countries were closed all over the world, lockdowns, and repeated quarantine requirements made people have very few opportunities to travel.

As a result of being forced to stay in one place for so long, people began to ‘want revenge’. People want/want to make up for lost time. They want to make a trip they were forced to cancel in 2019.

They want to visit their foster relatives. They want to see the world they have left long ago. For this reason, it is important for tourism actors to prepare themselves to welcome this trend.

Several strategies have also been prepared and have been implemented, in welcoming the revenge tourism trend which is predicted to occur in 2022. Hospitality players see that the current digitalization era is certainly important for property owners to understand digital marketing.

Apart from the fact that the required budget is more affordable and can reach more people, digital marketing strategies can make it easier for potential consumers to get further information and understand the products/services offered. [antaranews/photo special]