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A COMPANY engaged in the creative and media industries, mahakaX, focuses on developing business by combining creativity, media and technology through creative installations and experiential events that provide relevant and entertaining experiences for audiences.
One manifestation of this commitment is by presenting the Broken Heart Museum (MPH). The Broken Heart Museum is an intellectual property from mahakaX which carries the theme of a broken heart in the form of a creative installation and experiential event.
Until now, MPH visitors have reached tens of thousands to experience first-hand the pleasant atmosphere and nostalgia even though they are experiencing heartbreak.
mahakaX plans to develop creative experiential events like those presented by MPH but with other themes ranging from horror to playgrounds for families.
According to mahakaX’s Chief Creative Officer (CCO), Ishak Reza, ensuring a creative experiential event like this helps them present a unique experience to the right target market with the relevant context. So that consumers have their own affinity with the brand and lead to increased product sales.
“Creative experiential events such as the Broken Heart Museum can be a fresh marketing solution so brands can provide a unique experience; not only through his creative installations which are held offline but also through his social conversations on digital and social media. All of this is wrapped up in a Broken Heart theme; a very relevant context, especially among Millennials and Gen Z who dominate the productive population in Indonesia,” said Reza in an official broadcast received Monday.
Reza added that Indonesia is not only rich in natural wealth but also has very creative human resources. Therefore mahakaX will also collaborate with various local creators, public figures, communities and business people to continue to bring more entertainment in the form of creative experiential events; not only in Jakarta but also in other cities throughout Indonesia.
This initiative is also carried out to encourage the growth of the national creative economy through collaboration and support for the mahakaX ecosystem for local creators.
“By collaborating closely with brands, local creators and digital media, we want to continue to provide more entertainment for the Indonesian people with creative concepts that are relevant and entertaining, good quality production at affordable prices so that it can be enjoyed by all walks of life,” Reza concluded. [antaranews]
