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ARTOTELGroup, a leading Indonesia-based hospitality management company with a creative lifestyle and community at its core is proud to announce the establishment of a significant strategic alliance with Absolute Hotel Services, a leading hospitality management and branding company in Asia.
This landmark agreement will see the merging of strengths between the two industry leaders, with a shared vision to venture into fresh markets and destinations. The alliance will amplify their respective brand reach and foster an exchange of expertise and innovation.
Under this groundbreaking partnership, ARTOTELGroup, renowned for its distinctive ARTOTEL brand, will extend its international presence by introducing Otelart properties, ARTOTEL’s signature global identity, making its debut in Thailand and Laos.
These properties, operating under the licensure of Absolute Hotel Services, are poised to redefine hospitality in these markets. Simultaneously, Absolute Hotel Services is set to introduce its acclaimed U Hotels & Resorts, Eastin Hotels, and Eastin Grand Hotels brands to multiple destinations across Indonesia, an effort that perfectly complements the existing array of properties currently thriving in Bali.
According to Erastus Radjimin, the Founder & CEO of ARTOTEL Group, echoed his excitement for this expansion beyond Indonesia’s borders, stating, this marks an exhilarating chapter in ARTOTEL’s journey.
“We are thrilled to embark on this path alongside Absolute Hotel Services, leveraging our shared spirit, identity, and dedication to redefining hospitality. With two formidable partners hailing from vital Asian markets, we are primed to make a lasting impact,” he remarked.
Likewise, Jonathan Wigley, the Founder & CEO of Absolute Hotel Services, said this collaboration is a testament to the synergy between complementary brands, operating in complementary markets, sharing a parallel DNA and company culture. Together, we are poised to create unparalleled guest experiences that seamlessly blend innovation, culture, and luxury.
“The alliance will foster collaboration between the teams of ARTOTEL Group and Absolute Hotel Services, jointly engaging with developers to identify and seize market opportunities that align with their brands,” he remarked.
Wigley concluded that the collective efforts of these powerhouses are poised to introduce fresh and transformative concepts to the hospitality landscape, enriching guest experiences and cultivating sustainable growth. [traveltext.id/photo special]
