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THAILAND’s MICE industry is boldly stepping forward to open a world of lucrative business opportunities for Indonesian companies through strong partnerships with industry leaders such as the Thailand Convention and Exhibition Bureau (TCEB), the Tourism Authority of Thailand (TAT), Thai Airways and a network of dedicated Thai MICE suppliers and agencies.
According to Puripan Bunnag, Senior Vice President of TCEB, said this proactive approach reflects Thailand’s vision to become a “dynamic partner for business success” driven by collaboration, innovation and sustainability. TCEB’s strategic plan (2024-2025) focuses on high-quality MICE experiences, city collaboration and workforce development, firmly positioning Thailand as a competitive, sustainable business events destination.
“To further support this goal, TCEB is unveiling the “MI Plus” and TCEB Support promotional campaign, which will be available exclusively at the upcoming Thailand MICE Roadshow 2024. Scheduled for September 3, 2024 at Raffles Jakarta Hotel, the event will facilitate strategic connections between 70 Indonesian buyers (MICE agencies) and 25 Thai suppliers.
He continued that the networking opportunities will continue on September 4, 2024, when 20 Indonesian corporate buyers will engage in further discussions with representatives from TCEB,” he said.
Puripan Bunnag explained that travel effortlessly and explore engaging meeting and incentive programs set against the backdrop of Thailand’s world-class infrastructure. Embark on a journey that not only promises growth and memorable experiences for your business, but also contributes to a greener future thanks to Thailand’s commitment to green initiatives.
With a focus on achieving net-zero carbon emissions and promoting sustainable practices, Thailand stands out as a premier destination for those seeking to make a positive impact. This commitment is underscored by its “3Ls” marketing strategy, which emphasizes creating meaningful experiences that benefit communities (Larger than Life), offering immersive cultural engagements (Localized), and driving socially responsible actions for lasting change (Lasting Change).
“Together with the exclusive support of TCEB, Team Thailand is committed to bringing an unforgettable experience to meeting and incentive groups from Indonesia to Thailand soon,” he concluded. [sources/photo special]
