ER
AS A FORM of commitment to strengthen Indonesia’s creative economy sector, the Ministry of Creative Economy introduced a new logo that reflects the spirit of the creative economy as “The New Engine of Economic Growth” at the Mandalika Festival of Speed 2024 Final Round on Sunday (12/08), 2024.
“Today, I am very pleased to introduce the new logo of the creative economy. For the first time, there is the Ministry of Creative Economy as a proof of the government’s seriousness towards the creative economy sector, and as a new ministry, we must not forget our roots, namely Bekraf. Therefore, this logo is similar to the previous Bekraf logo, but we have improved the logo according to the current era and future hopes,” said Deputy Minister of Creative Economy, Irene Umar.
She explained that the new creative economy logo is designed to reflect the unlimited potential of the creative economy. “There are also symbols such as infinity loops that represent infinite abundance, infinite possibilities and infinite creativity for Indonesia’s creative economy.
“In addition to the new Creative Economy logo, 15 local IP logos that are developing into the international scene from various sub-sectors were also displayed at the event as a form of cross-sectoral cooperation to support the emergence of the local IP creative economy at international events,” Irene affirmed.
The launch of the Ministry of Creative Economy logo also coincided with the launch of three new local IP events, namely Indonesia Legends, Web3 Racing Legends (W3RL), and Indonesia Game Week, which are the result of collaboration with MGPA, Max Motorsport, Radical Motorsport Indonesia, Sekuya Racing, and other motorsport communities.
“Indonesia has great potential in the racing and gaming industry. The launch of this local IP is a real step towards integrating games, creativity, technology and sports to create new opportunities. Collaborations like this will pave the way for more innovation in the future,” Deputy Minister of Creative Economy Irene added.
Indonesia Legends aims to turn gamers’ dreams into reality, one of which is the Radical Academy 2024 program themed “From Virtual Reality to Real Track”. Meanwhile, Web3 Racing Legends (W3RL) is here as an innovative racing platform that integrates modern technology to attract the global community.
Meanwhile, Indonesia Game Week, which will be launched next year, aims to optimize the potential of game developers in Indonesia. The program is expected to encourage game industry players to continue their work and take advantage of Indonesia’s rapidly growing game ecosystem.
“I hope that with the launch of this new local IP, it can bring racing IP abroad, because it is time for Indonesia to be on the international stage,” concluded Irene. [traveltext.id]
