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THE MINISTRY of Tourism receives an audience from the Indonesian Hotel and Restaurant Association (PHRI) to absorb aspirations, formulate strategies and discuss the right cooperation regarding various things and challenges in the tourism sector, especially hospitality.
According to Tourism Minister, Widiyanti Putri Wardhana when receiving a hearing of PHRI management at the Sapta Pesona Building, Wednesday (04/23), 2025 said we understand, adapting to face this situation had its own challenges. But we see that there are things we can explore together to develop tourism in the future.
“The budget efficiency implemented by the government is recognized as having an impact on the turnover of tourism industry activities, including accommodation. Nationally, the occupancy rate of star hotels in Indonesia in January-February 2025 decreased by 0.26 percentage points, especially in February of 2.24 percentage points,” he said.
Widiyanti explained that one of the things that can be done to deal with the situation is to maximize the potential of the domestic tourist market, which has proven to be the main source of hardness in the tourism sector. Based on the data, the growth of domestic tourists was recorded at 21.7% until the end of 2024.
“We encourage the industry to be able to create new markets with a strategy and an innovative approach, which of course can be based on quality and sustainable tourism principles. For example, creating a meeting package suitable for the community, packages for education tourism and others. With a strong collaboration, we believe we can still find niches of growth sources to maintain the growth momentum of this domestic tourist’s growth,” she affirmed.
She also added that as well as the potential of foreign tourists, who also still have a large niche to be maximized to mitigate impacts. Likewise with the potential of foreign tourists, who also still have a large niche to be maximized to mitigate impacts.
“Especially with the geopolitical dynamics that can change the flow of tourist visits. The government hopes and believes that the hospitality industry can still be resilient to face the dynamics going forward. The Department of Tourism, is committed to fully support, including being a “bridge” for the industry to communicate with other ministries/institutions to study and present the necessary interventions,” Widiyanti elaborated.
Meanwhile the chairman of the BPP PHRI, Hariyadi Sukamdani in the audience said we, including asking the government to be able to immediately execute the budget, especially for accommodation services, as well as control the regulation of accommodation services based on the concept of sharing economy, control illegal/not in accordance with regulations, and others.
“The government, must be willing to provide technical guidance and facilitate business matching, also communicate with other parties to bridge the needs of intervention. The Ministry of Tourism should be able to jointly formulate promotions for MICE and promotion for tourists through integrated campaigns,” he concluded. [traveltext.id]
