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PKFARE, a leading global travel product aggregator, has announced a strategic partnership with Archipelago, the largest privately held hotel management group in Southeast Asia. This collaboration highlights PKFARE’s dedication to establishing direct contracts with prominent hotel chains to offer a broader and more dependable inventory to their distribution partners.
Additionally, Archipelago will gain access to PKFARE’s network of over 2,000 clients, expanding its distribution reach. With a strong presence in Southeast Asia and an aggressive expansion into Europe, the Americas, and the Middle East, Archipelago continues to consistently expand its global footprint.
Meanwhile, PKFARE’s extensive distribution network, which includes OTAs, wholesalers, airlines, super apps, and innovative travel platforms, will increase the visibility of Archipelago properties globally and ensure they reach the right audience at the right time.
According to John Flood, Archipelago’s CEO, said the partnership with PKFARE is a significant strategic move for the company. “This collaboration combines our leadership in the hospitality industry with the strength of their global distribution platform, which will drive growth and expand our reach internationally.”
“This will provide added value to our guests and partners while strengthening our position in the highly dynamic travel industry,” Flood said.
Meanwhile Chris Legaspi, Archipelago’s Chief Commercial Officer, said in the midst of our accelerated global expansion, PKFARE has become a trusted partner in optimizing our distribution strategy, simplifying our operational processes, and enhancing our connectivity.
“This collaboration strengthens our ability to serve global travelers with greater efficiency and choice,” he admitted.
Likewise, Jason Sui, the senior vice president and co-founder of PKFARE, said, we are excited to work with Archipelago and support their global ambitions through our extensive distribution network and operational services.
“This partnership is an important milestone in our direct contract strategy, following successful collaborations with major hotel groups in Southeast Asia and beyond, such as Chroma Hospitality, Ormond Group, Vinpearl Hotels and Resorts, Cross Hotels and Resorts, and Tolani Hotels, among others,” he added.
In 2025 alone, PKFARE experienced a 326% surge in direct contract hotel bookings compared to the previous year. This remarkable growth underscores the company’s dedication to broadening supply diversity and streamlining the booking process within the travel industry.
Moving forward, PKFARE will continue to innovate global travel distribution by bridging the gap between suppliers and buyers with seamless connectivity, real-time inventory access, and competitive pricing. [traveltext.id]
