THE creative economy sector has great potential to be the backbone of the Indonesian economy going forward, so it requires the role of all parties in creating a supportive ecosystem.

According to the Minister of Tourism and Creative Economy/Head of Tourism and Creative Economy Agency Wishnutama Kusubandio said, Indonesia has become one of the countries in the world that has great potential in the creative economy business. For this reason, Indonesia must take a role, especially the United Nations has agreed in 2021 as the “International Year of Creative Economy for Sustainable Development” in which Indonesia is the initiator of the resolution.

“Indonesia has become one of the countries in the world that is taken into account in the creative economy business at the world level,” Wishnutama said.

In 2019, 17 sub-sectors of the creative economy will make a major contribution to the country’s economy. Based on data compiled in the Creative Economy OPUS in 2019, the creative economy contributes IDR1105 trillion to national GDP, which puts Indonesia in third place after the United States and South Korea in terms of the creative economy’s contribution to the country’s GDP.

It is estimated that the contribution of the creative economy to the national economy this year increased by 7.44%. Do not stop there, the national creative economy products also have a high amount of exports. In 2017 the number reached US$20.50 billion. The creative economy sector also has a high absorption of labor, reaching 17 million in 2019.

“Our workforce is very large compared to other regional workers. In comparison, the United States with 4.7 million workers is capable of generating US$20 billion. It is fitting that we can take this potential well,” Wishnutama said.

Although developing significantly, Wishnutama acknowledged that there is ‘homework’ in developing the country’s creative economy. Among these are regulations and ecosystems in the face of global competition in the Industrial Revolution 4.0 era.

Talking about the creative economy, Wishnutama said, is how to build a conducive ecosystem so that local products can become leaders in their own markets and even the world. At present the comparison of the number of local creative products with imports in the market place is still uneven.

At present e-commerce services in Indonesia, 70% are filled with creative economic products from abroad while the local creative economy only fills no more than 10%. The same thing also happens for the offline market.

For this reason Wishnutama said it was pushing for the birth of regulations/regulations that protect the development of the domestic creative economy. “We must be able to create a conducive ecosystem so that our local products can become leaders in our own markets,” he said.

No less important is the transfer of knowledge and abilities for creative actors in Indonesia. Currently, there are many creative economy industry players in the world who use big data analysis and artificial intelligence so they can predict market tastes and will. Also do production precisely in terms of quantity and time.

“This is a very important thing for us to continue to build so that our industry can survive also in competition,” Wishnutama said.

He also stressed the importance of developing superior seeds of digital economic entrepreneurs in millennials in creating creative work. As an initial step, said Wishnutama, in the future creative hubs will be built in 5 super priority destinations; Lake Toba, Borobudur, Mandalika, Labuan Bajo, and Likupang. Creative hub as a creative space for the local local community will simultaneously become a media in creating regional economic independence.

“This location will be used to maximize the potential of the community such as workshops, showcases, weekly creative events, and so on. Presenting sustainable mentoring and business matching programs for young creative economy entrepreneurs,” Wishnutama said.

A total of 17 creative economy sub-sectors owned by Indonesia namely; architecture, interior design, design-communication-visual, product design, fashion, film-animation-video, advertising photography, craft, culinary, music, applications, game development, publishing, advertising, tv and radio, performing arts and fine arts.

“With integrated incubation programs, it is targeted that many breakthrough creative economic works will be born for the needs of the present market. Realizing the creative economy sector that has extraordinary potential, becomes the backbone of Indonesia’s economy going forward,” Wishnutama concluded. []