MINISTRY of Tourism and Creative Economy launched “Indonesia Care”, a national campaign to implement health protocols as well as verification in order to present clean, healthy, safe and environmentally sustainable destinations.

The launch of the “Indonesia Care” campaign was marked by the screening of the “Indonesia Care” campaign video at Studio XXI Plaza Senayan, Jakarta. Simultaneously in this event also launched the Guidelines for the Implementation of Cleanliness, Health, Safety and Environmental Sustainability (CHSE) or hereinafter referred to as the Implementation Guidelines for Health, Hygiene, and Safety for the Hotel, Restaurant and Cinema sectors.

According to the Minister of Tourism and Creative Economy, Wishnutama Kusubandio said, the Indonesia Care campaign or abbreviated “I Do Care” shows the commitment of the Indonesian people, especially all stakeholders in the tourism sector and the creative economy to the world community that Indonesia is very care for the common good to maintain cleanliness, hygiene, and service without direct contact for the safety of others.

“Indonesia Care was initiated as a national agreement to increase public trust by maximizing public participation as well as business people to uphold full sanitation and hygiene. Indonesia Care’ is one of our communication strategies to be able to revive the tourism sector and the creative economy by prioritizing the principles of cleanliness, health, safety and environmental sustainability,” Wishnutama Kusubandio said.

Also present at the launch of the Indonesia Care campaign was Kabaharkam National Police Commissioner. Pol. Drs. Agus Andrianto, S.H., M.H, Chairperson of the Indonesian Film Agency (BPI) Chanf Parwez Servia, Deputy for Strategic Policy at the Ministry of Tourism, R. Kurleni Ukar, Deputy of Marketing for the Ministry of Tourism, Nia Niscaya and Deputy for Resources and Institutions for Frans Teguh.

Wishnutama invites all parties, namely the community and the tourism industry and the creative economy to participate in this Indonesia Care campaign by implementing business and tourism management that ensures sanitation, hygiene, and services without direct contact. Implementation of the protocol is very important and strategic to be implemented as well as possible by involving entrepreneurs, consumers and the community.

“With this effort, it is hoped that the sector that has been opened and which will be opened is ready to implement health protocols properly. The tourism sector and the creative economy can move again, be productive but remain safe from COVID-19,” he noted.

Meanwhile the Deputy of Marketing for Tourism Ministry, Nia Niscaya explained, the Guidelines for the Implementation of Hygiene, Health, Safety and Environmental Sustainability for the tourism sector and the creative economy which were published refer to global standards as operational technical guidelines for businesses in the tourism and creative economy sectors in carrying out various economic activity that is gradually moving again after the COVID-19 epidemic.

“This protocol guide is a more detailed derivative of Minister of Health Decree Number HK.01.07/Menkes/382/2020 concerning Health Protocols for Communities in Public Places and Facilities in the Framework of Prevention and Control of Corona Virus Disease 2019 (COVID-19) compiled by The Ministry of Health is based on input from Tourism Ministry,” Nia Niscaya added.

Based on data from the Sprinkler Analytic social listening tool with the Indonesian keywords, Travel, and COVID-19 handling, the perception of other countries towards Indonesia is still low. The launch of the Guidelines on the Implementation of Health, Hygiene and Safety is expected to increase the level of public confidence in the tourism sector and creative economy in Indonesia.

“This is part of the gaining confidence or building trust step for both the domestic and international community,” Nia Niscaya said.

Nia Niscaya explained, therefore, health protocols must be a concern to be implemented strictly by industry players. Information about Indonesia Care and Guidelines on the Implementation of Health, Hygiene, and Safety can be seen further on the website

On this occasion also shared the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency’s Joint Decree with the Ministry of Education and Culture on COVID-19 Technical Prevention and Control Guidelines in Culture and Creative Economy in the Stipulation Period of Community Health Emergency COVID- 19. []