THE Government of Republic of Indonesia (RI) through the Ministry of Tourism and Creative Economy will strengthen promotional cooperation in the creative economy sector with the Philippines.

According to the Acting Deputy for Resources and Institutional Affairs of the Ministry of Tourism, Frans Teguh during a webinar titled “Promoting Indonesia and The Philippines Cooperation in Creative Economy in the ‘New Normal’ said, COVID-19 had shaken almost all countries globally.

“The creative industry, which is known as a very flexible sector and has been proven able to withstand a number of economic crises, is now also affected. In view of all the challenges and opportunities of the current situation and beyond, this webinar is conducted to explore the potential of creative economic cooperation between Indonesia and the Philippines, which have been discussed by the two countries since 2019,” Frans Teguh said.

Through this discussion it is hoped that it can produce creative ideas and innovative solutions needed to support creative industries for each country.

“I believe that instead of competing with each other, we are better and stronger together,” Frans Teguh noted.

Also present at the webinar was the Deputy Ambassador of the Republic of Indonesia to the Philippines Widya Rahmanto and Anthony Rivera as the Export Marketing Bureau, Department of Trade and Industry of the Philippines. Both welcomed the plan to strengthen cooperation in the promotion of creative economy between the two countries. Indonesia and the Philippines together make the creative economy as one of the backbone of the national economy.

“Indonesia and the Philippines also share a strong commitment to fostering a climate and ecosystem that supports the growth of the creative economy. So I think this is our common opportunity. We have the same passion and the same challenges,” Widya Rahmanto stated.

The discussion session presented a number of speakers namely the Director of Inter-Institutional Relations of the Ministry of Tourism, K. Candra Negara, Coordinator of the Economic Function of the Indonesian Embassy in Manila R. Kusuma Pradopo, ITB Craft and Textile Senior Lecturer Kahfiati Kahdar, President and Founder of Creative Economy Council of the Philippines Paolo Mercado , and President of the Animation Council of the Philippines Miguel Del Rosario.

K. Candra Negara in his presentation said the creative economy made a major contribution to the Indonesian economy. Based on data in 2017, in Indonesia there were 17.68 million or 14.61% of Indonesians working in the creative economy sector with an export value of US$19.84 billion in the same year. The four subsectors that absorb the most labor are fashion, culinary, craft, and publishing.

Looking at the data, he continued, it is important for Indonesia to be able to strengthen its position, especially in the Southeast Asian region. Increasing cooperation in the promotion of the creative economy sector will not only increase the sector, but also increase the opportunity for tourist visits.

Meanwhile President and Founder of the Creative Economy Council of the Philippines Paolo Mercado said, the Philippines has a creative economy road map proposed by the Creative Economy Council of the Philippines (CECP).

The Philippines is targeting to become a superior country in the creative economy in terms of both quantity and quality in Southeast Asia by 2030. Advertising, film, animation, game development, and design will be the five main sectors that will be the main drivers of the creative economy in the Philippines.

“One of the strengths of the creative economy of the Philippines is human resources. Indonesia is a potential country to work together in increasing the capacity of human resources in the creative economy sector,” Paolo Mercado said.

At the same time, Coordinator of the Economic Function of the Indonesian Embassy in Manila R. Kusuma Pradopo said, the creative industries need a conducive ecosystem so that local products can become leaders in their own markets and ultimately occupy a fair share in the global market. This collaboration will increase opportunities for enhancing and expanding capabilities for players in the creative industries in Indonesia and the Philippines.

“The Indonesian Embassy in Manila is ready to facilitate promotion and business in the creative economy sector between Indonesia and the Philippines. As a form of support between the two countries, on this occasion an MoU was agreed on in the creative industry spanning five sectors. Namely creative services, audio services visuals, cultural arts performances, books and publishing, and other creative services including intellectual property,” R. Kusuma Pradopo concluded. [ speecial]