THE Ministry of Tourism and Creative Economy together with the Provincial Government of Bali launched the ‘We Love Bali’ program as a form of education as well as a campaign to improve the quality of the application of health protocols based on Cleanliness, Health, Safety and Environmental Sustainability (CHSE) for tourism businesses and the creative economy and the people in Bali.

According to the Minister of Tourism and Creative Economy, Wishnutama Kusubandio at the launch of the ‘We Love Bali’ campaign recently said tourism was the sector most affected by the COVID-19 pandemic. This condition is not an easy thing for the Province of Bali to make tourism a leading sector.

“As a joint effort to restore tourism in Bali, the Ministry of Tourism and Creative Economy together with the Bali Provincial Government and stakeholders held a program which we call We Love Bali,” Wishnutama said.

He explained that the ‘We Love Bali’ program engages the community in Bali to visit destinations and see first hand the implementation of health protocols carried out by tourism businesses and the creative economy. There are 12 travel programs (famtrip), each of which will last for three days and two nights to various destinations in Bali.

Through this campaign, it is hoped that it can form a “safety awareness” which is slowly being created in the mindset of business people in Bali and also tourists. The ‘We Love Bali’ program is also expected to support the Bali tourism industry to start moving and be enthusiastic about returning to work as well as providing education in implementing new custom protocols for tourism business actors, tourism destination management communities, and the general public who participate in these activities.

The implementation of good health protocols in Bali will create a positive image for the tourism sector not only in Bali but also Indonesia in the international eye.

“I hope that all stakeholders and actors in tourism and the creative economy can implement health protocols with full discipline and care. A sense of caring for ourselves, family, friends, friends, and most importantly the tourism sector. With a sense of concern. I believe that the tourism sector will bounce back soon,” Wishnutama noted.

Meanwhile, the Deputy Governor of Bali, Tjokorda Oka Artha Ardana Sukawati, on the same occasion appreciated the great support from the Ministry of Tourism and Creative Economy in restoring the tourism sector and creative economy in Bali with various programs that support the quality of implementing health protocols.

“Through this activity, the public can see first hand the implementation of health protocols in their destinations or hotels where they stay. In addition, the community is also expected to be able to make transactions at destinations so that they can help boost the economic growth of the community,” he concluded. []