INDONESIA’S Ministry of Tourism and Creative Economy held a National Coordination Meeting for Tourism and Creative Economy 2020 which discussed the amplification of policies, programs, as well as reactivation and recovery steps for tourism and the creative economy affected by the COVID-19 pandemic.

According to the Minister of Tourism and Creative Economy, Wishnutama Kusubandio, while opening the National Coordination Meeting for Tourism and Creative Economy, at the Westin Resort, Nusa Dua, Bali, said the COVID-19 pandemic had a significant impact on national tourism. So that strategic steps and adjustments are needed to accelerate recovery.

“That is why, Tourism Ministry focuses on implementing the free Cleanliness, Health, Safety and Environmental Sustainability (CHSE) Certification program for the tourism sector in 34 provinces, as a new standard to improve the quality of Indonesian tourism,” Wishnutama Kusubandio said.

Wishnutama explained that the pandemic condition was considered to be the right momentum to make tourism and the creative economy better by carrying out a restrategy. On the other hand, changing the mindset of tourism from quantity tourism to quality tourism.

The consequences of these changes are so many that a common vision, synergy of all stakeholders in creative economy tourism, hard work, and a comprehensive understanding are needed. Among them are building connectivity that can facilitate access to each destination and building quality and long-term infrastructure to support the creative economy, as well as providing a unique experience in each destination.

“One of the basic requirements in building ‘quality tourism’ is infrastructure, but it doesn’t stop at infrastructure, but connectivity, aviation as well as marketing,” Wishnutama noted.

Apart from that, the tourist attraction also needs to be considered. To create uniqueness in a destination means that culture must be maintained, strengthened, so that tourists who come must be able to experience a diverse culture.

Then, what is no less important is to use advances in big data technology to study tourist trends and behavior so that they can adjust strategy, attractiveness and marketing.

“So that the impact of quality tourism will be extraordinary, making tourists feel more at home in the destination, making longer stay longer, and spending more. People will really feel the high economic impact,” Wishnutama stated.

In addition, the multiplier effect of Quality Tourism is the opening of more job opportunities. This means that we must prepare human resources for parekraf who are not only more numerous, but also have quality abilities, including in terms of creativity and hospitality.

At the same time, Tourism Ministry also focuses on building a more comprehensive creative economy ecosystem in the future. In addition to mastering products, creative economy actors must also be able to meet the needs for representative packaging, proper marketing, access to capital, effective finance, payment systems, Intellectual Property Rights, legal entities, and Intellectual Property Rights management that can develop added value from the finished creative product is manifold.

“I hope that the 2020 tourism & creative economy National Coordination Meeting will be a space to initiate and strengthen coordination and collaboration of all elements of Pentahelix. So, academics, business actors, communities, government, and the media can collaborate with each other to rebuild Indonesia’s tourism & creative economy sector,” Wishnutama finished. []