INDONESIAN Ministry of Tourism and Creative Economy is optimistic that 2021 will be the year for the recovery of the creative economy sector globally.

According to the Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno, said the international year of creative economy for sustainable development in 2021 was the right momentum to carry out global recovery. This is an effort to refocus the creative economy sector, as an important contributor to the global economy.

Sandiaga when giving a keynote speech, in the International Year of Creative Economy 2021 (IYoCE 2021) entitled “Creative Economy for Inclusive Development and Global Recovery” said IYoCE 2021 is an initiative of the Indonesian government together with the United Nations and the international community, which emphasizes the important role of the creative economy in promoting sustainable development goals and the importance of international collaboration or cooperation, so that creative economic development can grow more rapidly.

“In recovering the creative economy globally during a pandemic, accuracy and thoroughness are needed to turn a challenge into an opportunity. Based on data collected in the 2019 Opus Creative Economy Outlook, the creative economy sector contributed IDR1,105 trillion to Indonesia’s Gross Domestic Product (GDP),” he said.

He added that this made Indonesia in third place after the United States and South Korea, in terms of the contribution of the creative economy sector to the country’s GDP. Of the 17 creative economy sub-sectors, three of them are the largest contributors to GDP and exports. Referring to data from the Central Statistics Agency (BPS), the contribution of each subsector is 41% for culinary, fashion at 17% and crafts at 14.9%.

“In addition, in 2019 the creative economy sector will also absorb around 17 million workers. From these data, it shows that Indonesia has great potential in the creative economy business. For this reason, the year 2021 allows us to formulate better policies than before, better incentive programs, so as to re-open employment. Given this sector has the potential to absorb a lot of workforce,” Sandiaga noted.

The Minister of Tourism & Creative Economy appealed to all parties involved in the creative economy sector, from government, society, private sector to associations to collaborate in harnessing the power of the creative economy so that the goals of the sustainable development agenda can be achieved.

“Everyone must have a share in helping revive the creative economy industry in Indonesia and even globally. I believe that a sense of togetherness will spark global solidarity and realization. One way to overcome and solve this global problem is to work as one, namely strengthening collaboration,” he stated.

On the same occasion, Deputy Minister of Foreign Affairs, Mahendra Siregar said 2021 was a year full of hope. The year when all parties must move quickly and collaborate. A year to prove that people globally are able to get through a pandemic.

“This pandemic is hitting the creative economy sector very hard. However, I believe that behind a challenge, there is always an opportunity. There are many things that can be done by businesses in the creative economy sector, such as taking advantage of the digital ecosystem which is currently growing very rapidly,” Mahendra affirmed.

In addition, the character inherent in the creative industry is innovation. Because, this is the strength for the creative economy industry to survive this difficult time and contribute to the global economic recovery.

“The same spirit should be an inspiration for us as a form of implementation of the international year of creative economy 2021. Because, this is a momentum for the creative economy sector to increase ownership and build better businesses to become a more productive and sustainable industry,” Mahendra concluded. []