INDONESIA’S Ministry of Tourism & Creative Economy will encourage and develop the potential of tourism villages in Indonesia to meet international service standards.

According to the Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno, sid the Ministry of Tourism would develop a tourism village based on local wisdom with international standards. We will use global benchmarks for the development of tourist villages, based on local wisdom but also meeting international standards. So stay local but go global.

Sandiaga gave an example that one of the tourist villages that became a reference for the development of 244 tourist villages in the country was a tourist village on the Istria Peninsula, Croatia. This tourism village area that carries the concept of rural tourism includes 20 municipalities that earn an average income of more than 881.4 million Croatian Kuna or IDR1.989 billion and an added value of 353.7 million Old Croatian (equivalent to IDR798.2 billion) or around 40 , 13%.

“In addition, in an effort to develop these tourist villages, the Ministry of Tourism will collaborate with higher education institutions and other research institutions in the country. The study on the impact of developing a tourist village is planned to be carried out in 2021 in collaboration with the University of Indonesia and other research institutions,” he said.

Sandiaga also explained several forecast components for the development of a tourism village concept. Some of these components are the process of design thinking into a concept of mapping locations and potentials. Second, excavation, training, mentoring, and social construction. Third, social media websites with manual content and SOPs. Fourth, physical infrastructure and homestays. Fifth, community vehicles, equipment laboratories, and a team for Research & Development.

“To realize this development, there needs to be collaboration and innovation between related ministries and agencies, local communities, and local governments. We have to work with many parties, central, regional, private, university, and we also open the door to collaborating with other parties, including communities who can contribute to tourism villages,” Sandiaga completed. []