MINISTRY of Tourism and Creative Economy held a meeting with the Indonesian Ambassador to France, Arrmanatha Nasir, and during the meeting, the two discussed the potential for cooperation with the Lous Vuitton Moët Hennessy (LVMH) Group for the development of the country’s tourism and creative economy (parekraf) sector in the international arena.

According to the Minister of Tourism and Creative Economy, Sandiaga Uno, at the Sapta Pesona Building, 16th floor, Central Jakarta, Monday (5/4) said this was our quick step in exploring the potential of the tourism industry and the creative economy to establish the next collaboration with Louis Vuitton Moët Hennessy which is the holding company of world-renowned brands.

Meanwhile, the Indonesian Ambassador to France, Andorra and Monaco, Arrmanatha Nasir, explained that in January 2021 the KENZO brand had shot a commercial advertisement for their new perfume in Ubud, Bali. The same is the case with Christian Dior who has also collaborated to produce creative products using Balinese endek weaving for their spring summer collection 2021.

“For this reason, Tourism Ministry will continue to encourage creative economy products such as traditional Indonesian woven fabrics to be used by world brands. So that the products of Indonesia’s creative economy are increasingly recognized and players of Micro, Small and Medium Enterprises (MSMEs) or local artisans can move up to the international market. Likewise with tourism promotion through commercial advertising by well-known brands,” he said.

In addition, Ambassador Arrmanatha explained that there is a department store in Paris which is a group with Galeries Lafayete. Visitors who come to reach around 21 million per year. And the French offered cooperation to promote tourism and the creative economy, which later could be earmarked for local Indonesian artisans to display their creative products in international markets, especially in France.

“This is a great opportunity for the development of the tourism sector and the creative economy,” he added.

Likewise, the Coordinator of the Creative Fashion, Crafts and Product Design Industry, Romi Astuti, said that one of the greatest potentials is collaboration with LVMH, because under this group there are many premium brands. How can we provide incentives for the brands under the LVMH group to be able to make advertisements in Indonesia.

“Previously, I had the chance to meet with friends from P3I (Association of Indonesian Advertising Companies), maybe we can make a concept where incentives from the Government are given to components in Indonesia. I am sure that during the Kenzo commercial, there must be an Indonesian partner, crew, equipment, lodging, catering, and so on. This is actually also if we can provide an incentive program and combine it with the advertising sector including tourism promotion, so we can win anything on this project,” she said.

Meanwhile Deputy Chairman for Creative Industry of KADIN Ariful Y. Hidayat, said that there were many opportunities that could be established with France to encourage creative economy industrial products or MSMEs to develop not only in the national but international realm. Moreover, with the existence of a department store like what Ambassador Arrmanatha said, which later could sell Indonesian creative products.

“I think that our MSMEs can enter the food truck in France, for example, we bring Indonesian martabak to the center of Paris, by prioritizing Indonesian distinctive flavors. However, this needs to get support from related parties, especially from the embassy that can import local Indonesian products into the country. So, they know that food like this martabak comes from Indonesia,” he concluded. []