ER
SWISS-Belhotel International, the global hospitality management chain, has revealed plans to expand its portfolio in the Middle East and Africa with the launch of a series of new hotels, resorts and residences in exciting destinations all across this rapidly emerging region.
According to Gavin M. Faull, Chairman and President of Swiss-Belhotel International said these include superb properties in the Middle East like: the 144-room Swiss-Belhotel Seef and 129-apartment Swiss-Belresidences Juffair in Bahrain, 204-room Swiss-Belhotel Sharjah in the UAE, and the 164-key Swiss-Belhotel Doha in Qatar. Most recently on 1st October 2019, the 124-room Swiss-Belinn Doha opened its doors in the Qatari capital, marking the debut of the Swiss-Belinn economy brand in the Gulf.
“In the next three years, the company’s presence in the Middle East and Africa will increase threefold to at least 16 hotels. This widespread strategy will see Swiss-Belhotel International make its entrance in multiple markets, including Egypt, Iraq, Kuwait, Oman, Saudi Arabia and Tanzania,” he said.
Gavin M. Faull mentioned that in 2020 alone, the company is on track to add six new Middle Eastern properties. The opening of Swiss-Belinn Muscat will represent the group’s arrival in Oman, while the launch of Swiss-Belhotel Al Aziziyah, in the holy city of Makkah, will mark its entry into Saudi Arabia.
Swiss-Belhotel International is planning to introduce two of its brands to Kuwait next year, with the inauguration of Swiss-Belboutique Bneid Al Gar and Swiss-Belresidences Al Sharq. It will also double its footprint in Bahrain with the debut of two outstanding properties: Grand Swiss-Belresort Seef and Swiss-Belsuites Admiral Juffair.
Then in 2021, the group will enter sub-Saharan Africa for the first time with the launch of Swiss-Belresort Zanzibar in Tanzania. Following this at least two more hotels will start welcoming guests in 2022, including Swiss-Belhotel and Suites Jazan in Saudi Arabia and Swiss-Belhotel Marseilia, Alexandria Beach, which will represent the brand’s arrival in Egypt. Around the same time, Iraq and Georgia are expected to have Swiss-Belhotel Erbil and Grand Swiss-Belhotel Batumi respectively.
By the end of this phase of expansion, Swiss-Belhotel International will operate a regionwide collection of 16 properties under seven distinct brands, comprising over 2,700 rooms, suites and residences and a wide range of world-class services, including outstanding restaurants and lounges, health and wellness facilities, business services and more.
Swiss-Belhotel International’s development in the Middle East and Africa forms part of a broader global growth strategy. By the end of 2020, the group expects to boost its total portfolio to 250 properties comprising approximately 25,000 rooms under its 14 diverse brands, spanning the hospitality spectrum from economy to luxury. [traveltext.id]
