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SMART Travel Lab, an organization that monitors tourism 4 predictions that will occur in the post-COVID-19 tourism industry. Since the beginning of the COVID-19 outbreak until now, the tourism industry has been one of the sectors most affected.
Most of the companies engaged in this field, both accommodation and transportation seemed to compete to give discounts, in fact, not a few also had to close temporarily in order to survive.
Quoted from the Smart Travel Lab, in addition to health issues which are the main focus for the next 18 months, travel companies should also think of two important points for the sustainability of this business in the future.
First, how the business continues to run with relevance, and second, how consumers feel safe and trust again. The following 4 predictions that will occur in the post-COVID-19 tourism industry according to the Smart Travel Lab in its review:
1. Consumers Will Return
Although currently the company engaged in tourism is in a “ceasefire” period to stay afloat, but the company should also have to prepare for future conditions when COVID-19 is really over.
The Smart Travel Lab estimates that there will be high demand in the travel business, where consumers will return to travel. Therefore, make sure your business is ready to compete with competitors in providing consumer needs. The period of silence like now is the right time to develop strategies to improve products and services going forward.
2. Consumer Confidence No. 1
At this stage, as previously predicted, domestic travel will “recover” faster than international travel. Consumers will have a new habit where they will be quite difficult to take risks if they have to travel abroad. In order to change these habits, the tourism industry must devise a strategy so that consumers slowly trust and return to travel, both to domestic and international destinations.
3. If the Nightmare Comes Again
What if this virus returns? Although it may not be as terrible as it is at the moment, the Corona virus may come back to several regions or certain seasons in a year. This certainly causes consumers to not be able to travel fully. There are some who can keep traveling, but some may only be able to stay at home. According to research, the tourism industry must be able to anticipate this quickly and precisely. If consumer confidence has been bagged, then the provision of their needs (who can travel) must be the main focus.
4. New Facts of COVID-19
The last possibility is what if COVID-19 becomes something normal happens? What if this disease will always be there and could happen to anyone, like other diseases, such as flu, dengue fever, typhus, and others?
As one of the anticipations, Smart Travel Lab suggests that both the government, companies and the public seem to have to be able to adapt quickly to get the best solution. If this happens, in the long run, the travel business is predicted to be stable and prosper again, but still within the limits imposed by the state. [bisnis.com/photo special]
