THE Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno, emphasized the importance of public information regarding efforts to restore the tourism and the creative economy (Parekraf) sector in Indonesia in publication materials to motivate tourism and creative economy players to remain optimistic in working during the COVID-19 pandemic.
“There needs to be good public communication from related ministries and institutions in an effort to arouse people’s motivation, in this case tourism and creative economy actors to rise from adversity. We need to give hope and motivation in our materials (publications) that we will recover soon, the community has been sad for a year,” he said.
Sandiaga also said that this was one of President Joko Widodo’s instructions during the Plenary Cabinet Session recently. So we must continue to echo the importance of implementing strict and disciplined health protocols and inserting information that raises good hopes.
In addition, Sandiaga also revealed that starting this week the Ministry of Tourism will hold a weekly press conference to strengthen the dissemination of information related to the tourism sector and the creative economy in Indonesia. Such as related to the development of tourist villages, the development of super priority destinations, the development of the free COVID corridor, and the restoration of the creative economy in the country.
On this occasion, Sandiaga also requested that each deputy continue to coordinate with relevant ministries and agencies in efforts to restore the tourism sector and the creative economy in the country. Such as the plan to implement a free COVID corridor or free travel arrangement and a second home program.
“So I asked the Deputy for Strategic Policy to update the development of this free travel arrangement with the Ministry of Health and the Ministry of Foreign Affairs. Likewise, regarding the second home program policy plan will be coordinated with the Directorate General of Immigration,” Sandiaga stated.
Sandiaga asked the Deputy for Destination and Infrastructure Development to continue to coordinate with the Ministry of Communication and Information to provide a 5G internet network in the five Super Priority Destination areas and in the Kota Tua area, Jakarta. He also asked the Deputy for Marketing to coordinate with airlines in order to provide souvenirs in the form of traditional regional handicrafts as part of an effort to revive Indonesia’s creative economy.
Regarding the Government Incentive Assistance program, Sandiaga also conveyed to the Deputy for Industry and Investment to also pay attention to tour guides. Right now I am being greeted by tour guide representatives from each region and their current situation is very difficult, so we have to empathize,” Sandiaga concluded. [traveltext.id].